Graffiti Advertising is apparently a new concept in developed countries where you must abide by the letter of the law and everyone knows their rights and what action to take when their rights are being violated. In Pakistan, however, and Karachi in particular, advertising via graffiti for any vendor from the local video shop owner to the mechanic has been done using graffiti advertising. In fact, in many places, I’m sure you’ll find not an inch of space has been left bare on many walls, either because of advertisments or regular graffiti informing you that “sMoKeRz ruLz!”. The widespread and absolutely accepted nature of this form of advertising has caused me to question whether we don’t actually have some really interesting ideas going on in our own “backwards” land and don’t even realise it because firstly, it’s very common and secondly, we’re too busy turning up our noses at it and claiming that you’d never get away with such action if we were in a civilized place like the West.

The picture above obviously represents graffiti advertising in a more upscale neighbourhood, Zamzama to be precise, but to be honest, anywhere in Karachi you look, you can find numerous testaments to the fact that at least with one brand new advertising concept, we were there first.

6 Comments so far

  1. umar (unregistered) on March 29th, 2005 @ 3:59 pm

    wow… that wall looks like a notice board from a kindergarden.

  2. abbas halai (unregistered) on March 29th, 2005 @ 9:08 pm

    strange you should mention this.

    graffiti was just mentioned in toronto’s metblog just yesterday as well.

    premise of the post is that we as citizens really don’t do much justice to some of our graffiti artists who are just pumping with talent.

  3. misha (unregistered) on March 29th, 2005 @ 9:11 pm

    My posting was inspired by an episode of the Apprentice I was watching today in which the task is to contact a Graffiti artist and advertise for Gran Turismo 4 using graffiti advertising.

    When I heard Trump mention this “hip, new form of advertising”, I realised that we’d had it in Pakistan for so long we barely notice it anymore.

  4. Faraz (unregistered) on March 29th, 2005 @ 11:32 pm

    hey, speaking of hip advertising. Whatever happened to the graffiti of “Aamil Warsi Bangali: Bangal ka jaadu!” and the like?

  5. huma (unregistered) on March 30th, 2005 @ 9:09 am

    oh faraz they’re VERY much around. remind me to take pictures of those soon.

  6. Saadie (unregistered) on March 30th, 2005 @ 12:33 pm

    Not to forget its a perfect medium for our political parties propaganda.

    has any seen that, one of “Perfume Chowk” that guy claims it to be the first Chowk of its kind in entire world, sigh.

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