The other day at the Youth Leader’s Conference in Islamabad where my CEO was giving a speech, he mentioned something that none of us might have ever bothered to pay attention to – from KDA to I.I. Chundrigar Road, there are around a 100 billboards – 94 of them are in English. Says a lot about advertising strategies in our country, no?

4 Comments so far

  1. Babar (unregistered) on July 9th, 2005 @ 1:16 pm

    Hey folks! Hope all is well with everyone. Urmm…. yea you’ve probably answered it a million times by now, but I tried my best to self-discover (in vain, I must admit). So here goes… do I join Karachi Metroblog as a writer? I am arriving into Karachi in four days to finally live there as a citizen (not a visitor) for the first time in my life and am mighty excited (but also a bit apprehensive).

    I thought it would be interesting if I can learn about the city through your honed faculties and in return contribute my own impressions? I tried to do my first-ever blog submission today on blogspot, but I don’t know if you’d be able to see it or not. Any way, here’s the link to it:

    http:// intehaa. blogspot .com/

    Please do email me and let me know more about the modalities of joining this Karachi metroblog community as a writer. My email address is

  2. Babar (unregistered) on July 9th, 2005 @ 1:27 pm

    Just wanted to say, my blogspot addresss:

    http:// intehaa. blogspot. com/

    …had to be sort of spaced out in order to avoid getting into trouble with the people who run this thing. So just join together the above truncated parts into one address (URL) and click on the link… and BHAM you can read my first ever blog. It puts forth my thoughts and ideas across better. Cheers.

  3. saba (unregistered) on July 9th, 2005 @ 1:31 pm

    You can apply at this link:

  4. Anathema (unregistered) on July 9th, 2005 @ 11:31 pm

    its also about target market. most people think the billboards are for those people who can afford things, who also happen to generally english-speaking. ubl (excuse the conceitedness) marketed its target market products in urdu: drive, address for its mass market. the others were for the upper middle class.

    it is assumed, that the urdu spaking community will not go for advertising, but word of mouth.

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