The new (not so new?) LUX billboards all over the city are really pleasant and really make me smile when I see them.

I think they are such a refreshing change from all the billboards we’re used to seeing. Usually billboards have brand names standing out visibly, not to be blocked by anything.. and they have lots of other text written on them such as product information or location of shop blah blah. But the LUX billboard doesn’t have ANY thing written on it and even the brand name is partly covered by the model.

Very, very good idea :)
Sorry for the bad picture.