IBA’s new logo

IBA's new logo
When Pakistan’s oldest business school, Institute of Business Administration (IBA), first created a logo, it was a copy of IBM’s logo. IBM was one of the partners/ donors of IBA at the time of its computer studies facilities set-up.

IBA has changed its logo to a bohemian brown (Mahogany? Oh no, the men will be scared off by the EXACT COLOR NAME.) with those four arrows pointing in (Well. That seems men-friendly!). Bewildered students and alumni wondered on the IBA Orkut community if this is:

– copied from another university’s logo
– copied from Union Jack and put through some twisted transformation algorithm
– represents diverse students converging
– represents students dumping their heads in a common well
– lesso/ mucho more

All right. Enough cynicism. My only comments are: dot.com era style icons are SO OVER. What did this mean? And, well, why is is not on the IBA website? A business school that doesn’t know about corporate identity? Why, the logo appears to be a motif off a banarsi saree!

To the public: think of this as your own Rorschach test. What does this logo represent to you?

11 Comments so far

  1. jammie (unregistered) on December 11th, 2005 @ 1:22 am

    i actually though the symbol (minus the very tech-NOT-font) was interesting. to me the four arrrows pointing towards the middle represent focus. the taking in of knowledge form all directions and streamlining it to the centre where it can be contained and then eventually applied. but then thats my take on it :)

  2. Teeth Maestro (unregistered) on December 11th, 2005 @ 3:32 am

    one comment – what the fuck…….

    they could have come up with a far better logo- these people are BBA’s and MBA’s if they cant create a corporate image themselves how can one expect them to create outstanding managers. I think this logo has little to do with the education but it has teh potential to cast a negative impact. This logo is nto even close to being accpetable

  3. Ramla A. (unregistered) on December 11th, 2005 @ 3:59 pm

    I tend to agree with Jammie in that the logo clearly shows “focus,” but the issue is:

    1. The logo is too trite.
    2. The color is unexplained.
    3. IBA’s slogan is ‘leadership and ideas for tomorrow’ which doesn’t co-relate with the logo.

    What do you say, Jammie? As a graphic designer, do you think we should perhaps look at the logo more fairly?

    BTW, I do not doubt IBA’s ability to create outstanding managers. That I am an alumni has little to do with my favor. :)

  4. Arsalaan Haleem (unregistered) on December 11th, 2005 @ 5:07 pm

    It represents nothing to me..it seems more of a logo for an NGO then of an educational institute. Whoever designed this logo should take some heed and idea from the Universities worldover.

  5. sid (unregistered) on December 11th, 2005 @ 10:52 pm

    the BBAs and the MBAs didnt even design the logo. Most of the students resent the fact that they were not consulted and not even the students know what it represents or why it needed to be changed.

  6. jammie (unregistered) on December 12th, 2005 @ 1:02 am

    from my experience it looks like a logo that has been designed by a computer operator type who fancies himself a designer. we meet many of those in my work, passing themselves off as “designers”. you can tell the non-finesse a mile away.

  7. Ramla A. (unregistered) on December 12th, 2005 @ 1:42 am

    Exactly, Jammie! Speaking completely visually, the way the arrows do not center under the letter “B” above make the logo look lopsided. Though ‘focus’ and ‘convergence’ are two themes the logo can be excused for, it has many other flaws. Anyway.

    Good things have happened at IBA, but this is clearly the work of a ‘grafik designer.’ Honestly reminds me of the many visuals on the tons of demised .pk websites. You know what I mean.

  8. Imtiaz (unregistered) on December 12th, 2005 @ 7:07 am

    Jammie…great analysis….

    Ramla & Teeth: you know what happened at M-360 over this…..

  9. Faraz (unregistered) on December 12th, 2005 @ 10:02 am

    I actually didn’t see the logo as four arrows pointing in until I read the description.

    “Leadership and ideas for tomorrow” sounds like an ever-expanding phenomenon, so perhaps the arrows should be pointing out not in. But then it will make the logo look like a crossed checkbox :)

    Technically, you need leadership in the present with a forsight of a better future. Since the objective of every business is to be profitable, money and success (better future) are synonymous.

    So let me put everything together, you need leadership and ideas for a better tomorrow so your keyword should convey a “I have a dream” story. Same thing Iqbal did before Martin Luthor King patented this line :)

    Problem is, how to capture a dream in a symbol ;)

  10. Ramla A. (unregistered) on December 12th, 2005 @ 4:13 pm

    Good point, Faraz! Actually I favor the “outward pointing” arrow approach because I just favor divergence more over convergence. And as an IBA alumni, whose seen “convergence” = “bow to authority, ask no questions” in practice, you know I know what I mean. :)

    Point is, the arrows are open to debate. The message they give is open to wild interpretations, thus the Rorschach test-iness.

    And yes, your question still remains: how do we paint a dream? A promise? And whether, having done all that, this is the appropriate mission for a business school.

    Imtiaz: Ummm. I missed that thread.

  11. Junaid (unregistered) on December 13th, 2005 @ 1:32 pm

    This logo is like any university logo from New Mexico or Texas…its basically using Southwest ( of the USA ) style…its strange a university in Pakistan is trying to identify with New Mexico or Texas…Im sure they will change this logo soon enough.

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