Chevrolet Joy

joy.jpgThe Nexus Autos Billboard mystery has been solved, it is actually the launch of the Chevrolet Joy a fully locally assembled 1000cc 5-door mini car. Chevrolet City Motors is a sister company of the World Group and is planning a launching ceremony on the 18th of December at the Nissan/Chevrolet showroom opposite Awami Markaz on Shahrai Faisal. Celebrations start at 10:00am and continue all day long.

4 Comments so far

  1. Sarwar (unregistered) on December 17th, 2005 @ 10:38 pm

    These cars are actually made by Daiwoo and KIA (Korean). GM is a majority shareholder. The quality and reliability does not compare with Honda or Toyota.

    BTW a copy of Joy is made in China called Cherry. It is half the price of Joy. Quality and reliability are also probably half.

  2. Tutu (unregistered) on December 18th, 2005 @ 1:26 am

    Just to clarify: The Joy is made in Pakistan by Nexus Automotive (a Pakistani-based firm); check The imported components come from GM Daewoo Automotive Technology in Korea which is a wholly-owned General Motors subsidiary.

    Kia is not involved at all as its partially owned by Hyundai.

    The quality and reliability do indeed compare very favorably with Toyota, Honda and any other locally-assembled brand as well as imported brands. All have been tested extensively and compared side by side. Please see and test for yourself before rushing to judgement.

    The Chery QQ is NOT half the price of the Joy, it is only about 20% cheaper, but has smaller engine, 3 not 4 cylinders, no Pakistani dealer network for sales, spare parts, service, etc. Chery was also facing legal proceedings in several countries including Pakistan since Chery blatantly copied the Joy to make their QQ.


  3. Sarwar (unregistered) on December 19th, 2005 @ 9:44 pm


    You are right, QQ is not half the price of the Joy, I just guessed it. However, it sells six times more than the Chevrolet Spark (Joy in Pakistan) in China. The Chinese Government has not found the QQ to be a copy of the Spark as stated below.

    On September 6th the State Ministry of Commerce and the State Intellectual Property Office made a statement saying that Chery could not be deemed guilty of infringement or unfair competition for similarities in their car designs to GM’s car under Chinese law as based on the evidence provided by GM.

    Chery’s QQ model has been a success since release onto the market in May 2003. Priced at RMB 49,800 (US$ 5900), the Cherry QQ is similar in its exterior design to SAIC GM’s more expensive SPARK model, which sells for about RMB59,000 (US$7100) and was released towards the end of 2003.

    During the press conference following the statement, questions were raised by some foreign journalists on what attitude the State IP Protection Committee holds on the investigation by GM on Chery QQ designers copying the SPARK design. In response, the vice-director of State IP Office, Zhang Qin, answered that GM had acquired a previous design by purchasing Daewoo but that this design was not a filed patent application in China and therefore GM could not claim patent rights in China. He went on to say that similarity in appearance alone cannot establish counterfeiting.

    Source: September 8th 2004,

  4. Martian (unregistered) on January 11th, 2006 @ 7:06 pm

    I think ‘Cheverolet Spark’ would have been a better name than ‘Cheverolet Joy’.

    Instead of ‘Cheverolet Joy’, ‘Cheverolet Joyride’ would have been better.

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