Djuice = Telenor

djuice.gifFor the past few days the newspapers have been bombarded with a very interesting marketing campaign orchestrated for the brand “Djuice”. Until today I was assuming it to be a new juice company preparing to launch itself in Pakistan, but today was I in for a shock to read this to be a new concept by Telenor. A little bit of research discovered that the domain registered as shows Telenor Mobil as the owner. Interesting……

Telenor Mobil AS
Snaroyveien 30D
N-1331 Fornebu

For a sneak preview on the features that they might be offering in Pakistan visit the Djuice Dunya the Bangladeshi website to show this concept in full.

Save your Eyes. Save your Thumbs. Save your Breath —- For Djuice

35 Comments so far

  1. Illusionfs (unregistered) on March 14th, 2006 @ 3:55 pm

    oh so it is owned by Telenor. Good Idea though, we needed just the kind of products that Djuice offers.

  2. Karachiite (unregistered) on March 14th, 2006 @ 4:06 pm

    WEird anme, but it has worked, everyone knows abt djuice now..

    seems a kool name for some cool juice, ah djuice!!

  3. Discreet Madness (unregistered) on March 14th, 2006 @ 5:43 pm

    no wonder ! the do talwar outlet has djuice written all over the place.

  4. Inspirex (unregistered) on March 14th, 2006 @ 6:57 pm

    Doc. Seems like you havent seen your emails in a while!

  5. Tee (unregistered) on March 14th, 2006 @ 8:18 pm

    yeah……I saw the Telenor outlet on University road covered with Djuice posters.
    Well, they really have succeeded in their campaign till now, everyone is talking abt it! and i was expecting it to be some energy drink, but then ‘save ur thumbs’? didnt make sense…..

  6. subsepehlepakistan (unregistered) on March 15th, 2006 @ 6:07 am
  7. Adnan Siddiqi (unregistered) on March 15th, 2006 @ 9:33 am

    @TM:zabardast yar,nice way(WHOIS) to find it,did they drop prices after cartoon crisis?:D

  8. Yoda (unregistered) on March 15th, 2006 @ 10:13 am

    For further details:


    What’s the big deal anyway?

  9. schawlaf (unregistered) on March 15th, 2006 @ 12:22 pm

    Eik kone mai para tha Telenor Ka Sim
    Liya tha kabhi josh charha tha jab eek din
    na kam aaya , socha tha paisa main ne gawaya
    phir aaj dekha Dawn to Djuice ka ishtihar aaya
    Dhonda main ne Sim aur mobile par lagaya
    jaldi se convert karne ka number dabaya
    thore der ke baad eek SMS aaya
    kaha us ne free mai aap ka Djuice connection aaya
    aab jab mile ga waqt office se niklon ga
    Telenor ke office ja kar line mai kahara hun ga
    agar kam kiya to sab ko baatun ga
    warna aaye Telenor ki SIM wo kona jaha tha to para
    abhi kahali hai wapis jaye ga to wahan
    aab chai ka waqfa khatam hua
    mai chala kam par

  10. schawlaf (unregistered) on March 15th, 2006 @ 12:25 pm

    Has anyone seen their webpage , that constipated look on the face holding breath is now barfing or “Letting it all out “

  11. Illusionfs (unregistered) on March 15th, 2006 @ 12:30 pm

    ok, I got djuiced.

    schawlaf: thats funny.

  12. Maaz A. Khan (unregistered) on March 15th, 2006 @ 12:48 pm

    Hey ppl! personally I rank this campaign to be good, if not excellent. Cuz of the enormous BUZZ it creates in the market before its launch! What u think?

    The marketing company: Helium
    Address: Near Euro Tiles, DHA-V, KHI

  13. Illusionfs (unregistered) on March 15th, 2006 @ 5:39 pm

    I rank this campaign excellent because of its graphical content. It is if not the most latest trend, the best and trendy and modern art that I have seen in Pakistan so far. 2 thumbs up to Helium and Maaz thanks for sharing that its Helium, I was trying to know who done it.

    Wacky Stuff!

  14. schawlaf (unregistered) on March 15th, 2006 @ 5:58 pm

    suno suno meri dastan
    kis tarah Telenor ne nikala mera Juice
    pehle kharach kia 100 rupiya taake mile d-juice
    us per bheja main ne office ka bhaiya keh telenor se lao free pack ek juice
    us ne kaha naheen dete mujhe pack
    kehte hai original id lao than come back
    main ne phir mufta content mangaya
    pur message dekh kar rona aaya
    kehta hai web par ja is address par
    bhai jab Data Server hi error dai to sar maro ki headrest par
    phir jo mai ne balance check kia
    4 ruppe ka jhatka lia
    na mufta aaya na free pack juice
    is tarah Telenor ne kia mujhe de juice

  15. Tee (unregistered) on March 15th, 2006 @ 11:07 pm

    u can be a great poet :P
    nice ‘shairee’ u’ve done there, lOl

    and yes, i’ll say this campaign was successful, especially after the recent decline telenor faced after the cartoon issue. nice move to have their market back and to even expand it!!

  16. schawlaf (unregistered) on March 16th, 2006 @ 12:05 am

    Well I went to Telenor Fortune Center office to get the setting , the ambience was excellent , people were courteous , the guy told me to use Djuice i have to get the new SIM which i got for free ( remember 100 rupee ka kharcha before) then he proceeded to setup my cell phone which is no easy feat on a Razr however i easily set it up on a Nokia , well the thing is if you want content for your cellphone through your cell phone and have a Telenor account handy this service is awsome else go to and get whatever you want for free one last thing unlike previous Telenor prepaids the deposit is time limited my 250 will last for 2-3 mths only

  17. Illusionfs (unregistered) on March 16th, 2006 @ 9:36 am

    schawlaf: did you get the new cim for free? :S i paid 100 rs for it :/

  18. schawlaf (unregistered) on March 16th, 2006 @ 10:50 am

    I already paid 100 bucks through negative balance transfer

  19. Poo poo Head (unregistered) on March 16th, 2006 @ 11:18 am

    I am sorry but what is so exciting about all this ?? Am I missing some thing ?? I guess all those (I am talking about useful) features were there with my mobilink sim in 2000. Who cares for tones or games. Yah nation wide calling has become very cheap, I remember the time when calling lahore costed 42 Rs with PTCL :( now its just under 1. I guess no cell phone service provide voice messaging facility , when ever I call to any one in Khi on their cell phone, it never goes on messaging. Karachites are crazy and I miss Karachi where simple things like this could bring waves. Simple people with lot of happiness (no pun intended). If some body texts me , I get really annoy and here people are talking about mms ;-). I was using Nokia 3310 till 6 months ago, I just loved its buttons, its batteries got weak and then I had to get another fancy phone which is so hard to use but its battery gives me 4 hrs talking time, wat else I could desire :-) . Sounds like that no one uses 3210/3310 in Khi any more :-( they were great phones.

  20. Illusionfs (unregistered) on March 16th, 2006 @ 12:21 pm

    3310 was indeed the best selling phone in the history of pakistan. I know how much i loved it when it was introduced, and used for so long. I am sure most of us used it, but the problem was its weight. It was heavy.

    PPH: nothing exciting man, its just that we have nothing better to talk abt.. you have something better to chat?

  21. Poo poo Head (unregistered) on March 16th, 2006 @ 12:46 pm

    Nothing new, just tired of every thing now.

  22. TEE BEE (unregistered) on March 16th, 2006 @ 2:25 pm

    POO POO HEAD….all i heard was blah blah blah blah……u have nothing positive to say whatsoever in ur life…….i totally sympathize for that……
    Have u ever criticized on ur existence also?? do let me know i m curious…..


  23. MB (unregistered) on March 16th, 2006 @ 7:18 pm

    I shall agree. 3310 was the best that ever came. I just loved it. Had to sell as i had used it to trillion times its cost and few buttons were not functioning properly.

    TEE BEE : Quite right dude

  24. Poo poo Head (unregistered) on March 16th, 2006 @ 8:19 pm

    TB and MB , you look like in love with each other.
    Thanks for your sympathy , please send me money via pay pal at usual address.

  25. TEE BEE (unregistered) on March 17th, 2006 @ 9:24 am


    yeah u got it right man..we are the ardent lover for each other….now p** off…and leave the KMB…..and ya give me ur paypal id..will send u 50 PAISAS…..coz that’s all u WORTH……!!!

  26. Poo poo Head (unregistered) on March 17th, 2006 @ 9:54 am

    Any thing is appreciated my friend. My id is I would never spend those 50 paisas and will keep as a token of your love. Just do it man.

  27. MB (unregistered) on March 17th, 2006 @ 4:48 pm

    @TB : Why you wasting even 50 paisa bro ?. Thats too much for him.

    @POO POO : I guess i agreed more to you then TB saying 3310 is great which obviously it is.

  28. M.Jawaid Sumar (unregistered) on March 18th, 2006 @ 6:34 pm

    Hi, While i use djuice connection enjoying more and used your given facilities


    M.Jawaid Sumar

  29. M.Adnan (unregistered) on March 18th, 2006 @ 6:39 pm

    ha ha ha ha djuice a gaya cha gaya

    hum bhol gaya re har baat magar djuice ka connection lay na nahe bhoole…..



  30. Mohd (unregistered) on March 19th, 2006 @ 5:38 pm

    Djuice is a company owned by Telenor for sure. I am in Ukraine, using Djuice, the day i saw the advert with the guy having a funny hairstyle,i knew it ws telenors, bcoz here its a part of the company Kyivstar whose 48.2 or something shares are owned by telenor. I just hope they have a contract with each other,maybe the calls will b less expensive then, right now it costs 1.50 US dollars/min to call home, Pakistan :( + you can not send sms to pakistan, we can Only recieve em.

  31. Sohail Shuja (unregistered) on March 22nd, 2006 @ 5:33 pm

    Djuice is the best effort of the Telenor. Me already
    convert my sim.

  32. khurram (unregistered) on March 23rd, 2006 @ 1:21 am

    djuice , dream came true

  33. khurram (unregistered) on March 23rd, 2006 @ 1:25 am

    djuice, save ur time and money – hello dooston

  34. SYED MUHAMMAD SUFFIAN NIZAM (unregistered) on March 23rd, 2006 @ 4:40 am

    Mujhe djuice k bare mai mere friend ne bataya mujhe buhat acha laga or maine telenor ko convert karwa liya i m really be happy. Aa djuice tu pehle kaha thi shukar hai ke mili tu sahiR

  35. rizwan (unregistered) on April 1st, 2006 @ 5:47 pm

    sir telenor ka ye package bhoot acha aya hai djuice wala agara issi tarah ki scheemes telenor chalata raha tu bhoot taraqi kara ga sms wala silsala inhoon ne bhoot acha chalaya hai agar iss k sath call bhee thori sasti ho jati tu ye or zyada jaldi traqi karta.
    djuice is the best of all.

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