Ads We Love…

” Pak Pak Pakistan.. Saaf Saaf Pakistan” :D

Commander Safeguard it is!! commandersafeguard.jpg

Yes… I just always stick to the TV whenever this ad campaign or the cartoons of Safeguard come. When I first saw this campaign, from that teaser song “Darham Barham” till the Mission Cleanup, I was totally amazed, and in fact Proud of the efforts that were put in it. From the 3d animations to the characters [Malkah Dirty, Kachra Rani, Dirtoo..] , and the dialogues [Main houn Jaraseem ki Malkah Dirty, Jo kisi say Nahi darti!!! ] , it totally rocks!! Only the ” tick tick tick tick tick tick tick ” is a lil irritating, but overall cartoon does leave an impression on the viewer. Even the Commander Safeguard himself is so cute, beats any Superman or Spiderman!! Uptill now I assume its all Pakistanis’ efforts and ideas, if anyone has more information about it, do let us know.

As compared to Safeguard, Lifebuoy has been trying to gain attention by their campaign “Koii Darr Nahi”, but blv. me… by this idea of Safeguard’s, they’ve taken over the soap market [I myself have started using Safeguard more] and the hearts of Pakistanis, by involving them completely in this campaign emotionally and practically.

Are you With Me????

7 Comments so far

  1. MB (unregistered) on April 8th, 2006 @ 7:30 pm

    Yes we are with you Moon but with reference to the campaign but nothing to do with Safeguard or Lifebuoy. I see it as good marketing by the company but at least its creating awareness to use a soap to keep one self clean so it should be applauded.

    As for the 3D work, I must say its absolutely fantastic considering the fact that we in Pakistan have not done any such large scale work except may be one or two.

  2. Hira (unregistered) on April 8th, 2006 @ 7:44 pm

    hehe, yeah I’m with you too. it really is wonderful to watch it =D

  3. misbah munir (unregistered) on April 8th, 2006 @ 8:16 pm

    my aunt called me up from saudia askin me to send her a soap named safegaurd….i was shocked when i heard that,askin her if all the soaps there r not effective enough or wot?she said….her son watches captain safegaurd’s programme whenever its on and he wants his body free of germs….i did send the safegaurd later to find out that all my cousins(little ones)here in pakistan are also usin safegaurd while the rest of their family is usin some beauty soap….commander safegaurd has left his mark…on the little ones…

  4. Jay the big J (Jamash) (unregistered) on April 8th, 2006 @ 11:23 pm

    It is a very clever and creative marketing campaign not only it is working like a charm for the Safeguard manufacturers but it is also building an awareness for proper hygiene not only among children but also among adults. It’s a campaign of social improvement and it is working very effectively . Thank you Safeguard :)

  5. umar (unregistered) on April 9th, 2006 @ 3:58 am

    wow… i always thought those animations were not that good… didnt know there were being watched by children all over… very exciting

  6. turab (unregistered) on April 9th, 2006 @ 6:20 am

    when i was in karachi last time, i was with my dad’s driver, Jaffar. I openned some package and dumped the wrapper insside the car.

    Jaffar: Turab Bhai bahar phaink dien.

    Turab: Yaar jub mien canada mien bahar koora nahien phainkta to yeh to phir apni DHARTI hai.

    I swear True Story!

  7. sid (unregistered) on April 12th, 2006 @ 6:50 pm

    i thought the tick tick tick is kinda cool too if u look from a child’s perspective.
    sales of the soap really has rocketed up for P&G coz of this ad campaign.

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