Rexona Ad – vairy nice.

This is one of the best billboards I’ve seen around the city lately. It’s something that might not have been acceptable a few years ago and just goes ahead to show how much Karachi has evolved. However, it’s nothing as bold or as in your face as the daring Magnum ad campaign.

rexona - mr. right

What I like about this ad, primarily, is the sheer simplicity of it. Nothing but a black background, a picture of a product, the tagline and the ad picture. Delivers the message in a very effective manner without taxing your mind with unnecessary details. I always love simple ads with substance.

This ad seems to speak to you. If you’re a girl, there are 9 out of 10 chances that you’ll notice it and remember it if you pass by it. I’m not sure about a guy’s perspective. But I really like the overall effect and the hand picture. I think, however, that it could’ve been improved by putting up a woman’s hand’s picture instead of a man’s hand’s.

On a scale of 1 to 10, this gets an 8.7 from me :D

10 Comments so far

  1. IllusionFS (unregistered) on April 9th, 2006 @ 2:57 am

    You should remember that Unilever is using the same campaign all over the world, or atleast in asia. The ads on tv for rexona are fanctastic, but I dont think they are produced locally as the models look more like chinese to me.

    I dont like the black background, otherwise its a pretty good advert.

    Look for Nike adverts, and emirates ones.. they are really nice.

  2. wasiq (unregistered) on April 9th, 2006 @ 3:24 am

    i believe its the hand of St Valentine or maybe St Paul…………….

  3. SWA (unregistered) on April 9th, 2006 @ 7:22 am

    I agree, nice ad.

    But whats with everybody blogging about Ads these days, is there nothing else going on in Karachi nowadays?

    I am an overseas Pakistani and very interested in knowing (and maybe getting pictures) about the construction progress of some projects in Karachi such as the Creek City, Dolmen City, Hino Flyover, Habib Ibrahim Rehmatullah road extension etc. If somebody on the metroblogging network could help provide that information, I will be very appreciative.

  4. ahmed (unregistered) on April 9th, 2006 @ 10:16 am

    If you really want to see project news and pics then you have got to this forum
    Its updated quite regularly and has pics too

  5. badfriend909 (unregistered) on April 9th, 2006 @ 10:14 pm

    I agree with you Kirna! Although I don’t live in pakistan but this is a huge problem with men in US as well. My ex boyfriend/fiance use to dive into the bottles of colognes but he hated using deodrant. Perfumes remain on the clothes not on the body and there are times when you can easily smell the body odor on the men even when they are wearing tons of cologne, lolz, i remember first date with my ex, he handed me tissue and I was able to smell his odor from cuff of his shirt even though he was loaded with armani!!!

    Bottom line is: All the men reading this blog, please do take care of such issues, women are not one who is responsible to smell good and look pretty, you have the same responsibilities as well!

  6. IllusionFS (unregistered) on April 10th, 2006 @ 1:06 am

    badfriend909: you had one smelly ex. lol jk.

  7. badfriend909 (unregistered) on April 10th, 2006 @ 3:16 am

    ILLUSIONFS: He lasted for three years, lolzz..Imagine all that “wonderful time” I had with him, lolz..

  8. SWA (unregistered) on April 10th, 2006 @ 11:23 am

    @ Ahmed, I am a regular poster on the SSC forum, but it lacks picture updates from Karachiites. Theres a serious need of more updaters from Karachi who can go photograph progress on different projects and post pictures there.

  9. Fakhr (unregistered) on April 10th, 2006 @ 4:52 pm

    I love this TV ad, i think the hand representing your faith “Kismat kabhi bhi meharban ho sakti hay!”

  10. Syed Jafri (unregistered) on April 14th, 2006 @ 1:13 am

    This hand sign in New York slang means “small penis”..hahahaha

    If this is Rexona’s concept of “Mr. Right”, Blay blay.. who is gonna go for it? The ad is attention whore though, catch viewers which is a a plus point about it

    Girls! beware good things don’t alway come in small packages.. ;-)

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