Hair Emergency – Break Glass
A new set of teaser billboards have again swamped Karachi, loudly proclaiming (I apologize for not have taken a picture)
IN CASE OF HAIR EMERGENCY
BREAK GLASS
How the heck am I going to climb 30 feet up onto the billboard to break the sheet of metal? I fail to understand its significance. Is this an ad for a new Laser Clinic or a SunSilk ad? Any guesses? I also would like to know the name of the marketing agency who came up with this brilliant (pun intended) concept.
I would be the first to appreciate a good teaser campaign but sadly it makes little sense? Or maybe this is a hint for the “Return of the Shariff’s” – I let you speculate……



