Most under-rated billboard…

In my opinion, the most underrated billboard in Karachi is the one belonging to Red & White, on Shara-e-Faisal, opposite Regent Plaza. It utilises a neat optical illusion where it seems as though the board is following you around.

I have seen a lot of people who have seen this board, but not noticed the optical illusion. I wonder how you can miss something this amazing and refreshing, specially in a city like Karachi!

Which do you think is the most under-rated billboard in this city of ours?

PS: I want to make it clear that I do not endorse Red & White (or for that matter any brand of cigarette). Infact, I am completely against smoking, but I am just mentioning that to elicit a barrage of comments from people who are on favor of, or addicted to smoking :) Let the comment bashing begin!

22 Comments so far

  1. rafey (unregistered) on June 12th, 2006 @ 3:30 am

    wow how do u know the names of these brands as u said u dun smoke :P anyways none of them is gud as smoking is a bad thing…. n bad for onez health too.

  2. aalahazrat (unregistered) on June 12th, 2006 @ 4:21 am

    Well, it is the most amazing advertisement hoarding in the city right now.

    Coupled with the huge, 10 story, Motorola poster on the building next to Hotel Mehran.

  3. Original-Anon (unregistered) on June 12th, 2006 @ 7:11 am

    Oh no, just when I thought this blog was safe from the billboard posts :) Why are you guys so fascinated by these monstrosities?

  4. Danny (unregistered) on June 12th, 2006 @ 7:52 am

    Could a pic be posted please for us who are across the Atlantic? Many thanks.

  5. Khurram Farooq (unregistered) on June 12th, 2006 @ 11:13 am

    Rafey: Keep your friends close, but your enemies closer ;) Ring a bell?

    Original-Anon: Hey buddy, why do you insist on calling a billboard a monstrosity? A discreetly placed, well thought out and original billboard is nothing less than a work of art. There is beauty in everything. Everything has its good and bad uses. Guns can be used to kill people, and they can also be used to save lives. Lighten up, and look on the brighter side of life.

  6. Jay the big J (Jamash) (unregistered) on June 12th, 2006 @ 11:20 am

    I have see that billboard, and I love the optical illusion they have created, in my opinion the worst and ugliest billboards in our city are the ones which read “Tolet” ( which I used to read as “Toilet” when I was a kid ) followed by a mobile number. I hope they use something creative instead.

  7. turab (unregistered) on June 12th, 2006 @ 12:12 pm

    pics guys picss…………. comon!!

  8. Original-Anon (unregistered) on June 12th, 2006 @ 4:01 pm

    Whoa Khurram – hold your horses man. It was a light remark; guess you missed that smiley in there:)
    No I can’t agree that advertising billboards can be considered works of art – at least not the ones I have seen in Pakistan; not a single one was beautiful or discreetly placed. They were ugly, in your face and a danger to the public. Didn’t these ‘works of art’ just kill several people in the recent storms in Lahore?

  9. turab (unregistered) on June 12th, 2006 @ 9:40 pm

    @ orignal anon,,,,

    billboards are used everywhere in the world! take NY for an example,,,, if used porperly they can add a certain life and a kick to the place….

    why are the bill boards bad if they are used in the 7th laregest city in the world??

  10. S (unregistered) on June 12th, 2006 @ 10:12 pm

    @ turab
    because they are often hollow and cheap and dont serve a purpose other than crapping all over your face just for the sake of brand awareness. I dont like Ads, i hate ads. On tv, i mute the sound or change the channel as soon as there is an Ad. I use ad-block on FireFox to kill any banners. I avoid looking at ads, but what ticks me here is why burgers over here keep posting billboards and force people to read them. Sorry i come to this site to read about Karachi and about the people of Karachi, not to read billboards and ads.

  11. Nadir Nasir (unregistered) on June 12th, 2006 @ 10:29 pm

    Well Guys… Good Thinking of ya all!!…

    let me tell you what lies under the curtain….. The life is basically running through these hoardings!!! No matter they are ugly or b-u-t-full they run your business in this way or another… only a few businesses can exist without Marketing…

    My company being a Market Leader in ISP and corporate Services have recently started Marketing compains after spending around more than 10 years in the Market… How much is spend on a simple hoarding.???? you can’t imagin… You guys must have seen the Supernet Hoarding just after crossing Nercerry on shahrae Faisal…. (I designed it) and i know how much its costs us to get it printed and then pasted there for the next 6 months…

    In short… Its all about money… But unfortunetly not too many people have that esthetic sence!!! so we end up having gigant ugly hoardings all over us… its not to say that all are ugly but 80% of them are… I personally like the Sony Ericsion and Samsung hoardings where ever they may be….

    (the designer speaks)

  12. xamran (unregistered) on June 12th, 2006 @ 11:07 pm

    dude stop looking here and there while ur driving and concentrate on the road

  13. Original-Anon (unregistered) on June 13th, 2006 @ 6:32 am

    @Nadir Nasir designer – Can you please tell me why billboards are called hoardings? I am really curious.
    And, it is marketing ‘campaigns’ not ‘compains’.

  14. mansoor (unregistered) on June 13th, 2006 @ 10:34 am

    to all ppl bashing billboards: the devil is in the detail, they add color to an otherwise colorless city.. mind you, this is *not* lahore, where you atleast have a dash of red.. its karachi, in all its concrete galore.

    to ppl supporting billboards: rock on :D

    to the author: Underrated billboard… for me, that would be the one at Submarine chowk… belonging to Ding Dong bubble (Hilal Confectionaries). Its a wood house complete with the depth effect…. with ding dong written over it.

  15. Nadir Nasir (unregistered) on June 13th, 2006 @ 11:05 am

    for Origial-anon, dude! we all do mistakes… specially typos…I know how to spell campains… but apart from this i do appriciate pointig out mistakes such as these (as i’m already a but weak in spells :$)

    The billboards are called hoardings just becasue of the reason we call a friend as pal or buddy…..

  16. Original-Anon (unregistered) on June 14th, 2006 @ 12:16 am

    @Nadir Nasir – Thanks and you are welcome,though you really ought to say ‘we all make mistakes’.
    Anyway,I looked up the word ‘hoardings’ and turns out, it is a British word for billboards; no wonder I did not know it.

  17. Nadir Nasir (unregistered) on June 14th, 2006 @ 10:20 am


    Well guys.. Have you seen the hoarding of ‘Good Milk’ when you’re comming form Tariq Road towards McDonalds… I wonder what she is ‘pointing’ out :P :P

    Do tell me what you guys see…

  18. khanana (unregistered) on June 16th, 2006 @ 11:50 am

    lol @good milk :P

  19. Blacklight (unregistered) on June 23rd, 2006 @ 10:42 pm

    You know, I hate billboards because they’re stupid. Enough people already watch TV with those kinds of ads, so why let them take up space in the sky? In the cover of daylight operatives will paste on real works of art, oh, and if you want your city to not be so gray and concrete, create window boxes and plant vines that will crawl on the walls. Ivys are almost harmless to concrete, and flowers will add a splash of color to the green!

  20. mansoor (unregistered) on June 25th, 2006 @ 1:02 am

    blacklight: billboards here are much a source of income (in addition to cell phone towers) to the building owners / cooperative societies as they are in adding a splash of color here.

    I know of atleast one building here in karachi, which has gone through a major uplift, thanks to a contract with an advertising company for erecting a hoarding on top of it.

  21. Mariam (unregistered) on June 28th, 2006 @ 11:05 am

    Khurram Farooq,

    Since you’ve closed the comments section on your post
    Irony of ironies: Jinnah’s great-grandson to marry Preity Zinta!
    So I am posting a comment here.
    Apparently you care more about whom they marry than to care what happened who stayed in Pakistan. First of all, leaders are not responsible what their family members do. Secondly if one married for love then there is no harm in it. FYI Quaid-e-Azam was a secular person. He himself married a parsi woman. I guess you already knew that.

    Anyway I’m not writing about this issue but since you knew almost everything about Quaid’s family. Would you please fill me in about what happened to the grandson and his family who stayed in Pakistan? As I saw a while ago
    Quaid’s great grandson got killed?
    I tried to search news about it but only found

  22. Mariam (unregistered) on June 28th, 2006 @ 11:08 am

    Submitting the link of news article appeared in Dawn
    Quaid’s great grandson got killed?

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