Telenor ” The Smart Call”


I just noticed that Telenor has Re-launched it’s self with a new logo and a new tagline, I have seen their service centers replacing their old logo with this new one. I really think the new propeller shaped logo which is actually an abstraction of their previous logs is much better, The waves in the logo and the curves defining the motion are really eye catching, simple yet creative, I even like their new TVC (Television Commercial) but I think the spoken words should have been a bit clearer.

How do you see the Re-Launch of Telenor ?

12 Comments so far

  1. Fakhr (unregistered) on June 21st, 2006 @ 10:20 am

    Not that good!
    The TVC was pretty dull … they should had done something with color!
    The bckgrd music was also not clear as you already mentioned, in addition to that it was copied from some music i already heard.
    The biggest question is why they had to re-launch the company! what happen to d-juce etc etc …

  2. IllusionFS (unregistered) on June 21st, 2006 @ 10:41 am

    djuice campaign is over, but djuice is still active and running. I am a telenor devotee and I think all their campaigns work for me.

    the colours
    the vibrancy
    the sharpness

    I think its all together very hip and lively. I dont think its dull at all. I havent seen the tvc as yet.

  3. mansoor (unregistered) on June 21st, 2006 @ 11:08 am

    i see it as a last ditch attempt to grab at straws by a drowning company. If they need to rebrand so soon after djuice, then theres something really wrong there…

    no offence to telenor devotees.. ;)

  4. IllusionFS (unregistered) on June 21st, 2006 @ 3:07 pm

    Mansoor bhai, telenor is a company and djuice is one service that they offer. who said djuice was a rebranding attempt? Djuice was just a launch of a new service.

    And what do u mean by a drowning company?

  5. Arsalaan Haleem (unregistered) on June 21st, 2006 @ 5:36 pm

    I am no marketing expert but relaunching/rebanding itself in such a short time period of it’s entry into the Pakistani market is not a good sign. It would only make the consumers (semi-literate ones) more confused as I think that that market segment is much more bigger than the literate one.

  6. Zohaib (unregistered) on June 21st, 2006 @ 6:11 pm

    I have seen that TVC and i love it. I think they have come with an excellent idea.

    Mansoor: Telenor is not rebranding itself, if you dont know this is the orginial logo of Telenor. You can see it at Secondly, Telenor is not drowning in anyway possible way you can think of. If you just go to telenor service centre and wait for 3 min. you will be seeing a person getting a new sim. I notice it everytime i go there for an easyload.

    Telenor Rocks!!

  7. momers (unregistered) on June 22nd, 2006 @ 1:13 am

    Hi all,

    Just a point of information for all.

    Telenor is NOT “Re Launching”.

    Telenor ASA, the norvegian parent company did a brand logo/look/feel corporate identity refresh a few months (almost 6 months) ago.
    It was only a matter of time that the global rebranding excercise trickled down to all its operations worldwide.

    Should you go to you would notice that the new website also conforms to the format of the parent company’s website.

    So its a mistake to say it was a last ditch effort for whatever reasons.
    On the contrary i was wondering if they would want to rebrand in pakistan since they have already invested a lot in their identity and are still young in the market. Yet they did go ahead with the refresh.

    I have seen the commercials and the new brand ambassadors(kind of!), Mehreen Raheel for the prepaid and Jamal Shah for the postpaid packages.

    In my opinion…an excellent choice…both faces. The new look to me conveys a sense of dynamisn, creativity, originality and identity, something Mobilink and Ufone have but Warid and Paktel miss out on (like TOTALLY!).
    The TV advert though visually attractive comes aruond as a disjointed! The voice overs…where every character speaks out a line…do not blend in if you understand what im saying…
    They sound like afterthough cheap dubbings with the same person trying to sound like different people in different situations (with the exception of the women of course!)

    And THAT dear sir is not a smart call ;)

  8. Dr.Hussain (unregistered) on June 22nd, 2006 @ 11:24 am

    salaam alaikum
    Well in my opinion the telecom boom particularly the mobile owes much to the arrival of Telenor n warid they have really freed us from the clutches of Mobilink and have pursued them to carry on their path and that is customer satisfaction and not the pocket satisfaction.Well sadly that is far from being over.. as we have still have lot to go.About Djuice it is just a marketing strategy to lure its customers who threw their sims away during the danish cartoon fiasco.Hats off to Telenor…AB CHAHO KUCH BARH KE

  9. Afreen (unregistered) on June 22nd, 2006 @ 11:34 am

    I just want to see better services in Telenor. I’ve been their loyal customer since it started its operations in Pakistan, but since last month or so the networks troubles have really ticked me off. I just hope they invest some more on their resources and tighten up the network!

  10. Mohaira (unregistered) on June 28th, 2006 @ 12:37 am


    Has anyone out there seen the latest Telenor AD TALK SHAWK?

    If so, is that Ali Zafar in it?

  11. mufta (unregistered) on June 28th, 2006 @ 10:47 am

    Its Ali Zafar and Sonia Jahan, The ad is shot in Sri Lanka

  12. Anon (unregistered) on July 5th, 2006 @ 9:35 pm

    I know for a fact that the “Smart Call” concept was planned by Warid but was never implemented. But we all know Warid implemented the 30 Second billing option, which is by far the best thing a cellular company can offer. My vote is for Warid.

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