Aag Lagadon?

The latest promo being run by Geo.Tv, probably as an intro to ‘yet another’ addition to their network.

On their channel GeoTV, everytime there’s a reference to the word fire.. the promo plays up in addition to being run during advert breaks. Till now its interesting, but probably going to get old pretty soon. I think the channel will launch on the 14th so just another seven days to go. They’re also putting up billboards across the city.

In other news… Aaj TV will also be bringing a new addition to their line up, effectively expanding into a network. The new channel will be called “Aaj Music”. As the name implies, it will be in competition with Indus Music, The Musik and others.

16 Comments so far

  1. eluXion (unregistered) on August 7th, 2006 @ 1:12 am

    the channel referred to by Geo, and various billboards across the city, is for AAG TV, a music channel.

    Aaj TV is launching PLAY, which is a music and lifestyle channel. the first programme being aired on that channel is tomorrow (7 August), at 10pm.

    MTV pakistan makes its way sometime around sept-oct period, and replacing Indus Music.

    the question is, if we already have a whole lot of indian music playing around, where do we find room for our own artists??


  2. mansoor (unregistered) on August 7th, 2006 @ 1:23 am

    hhmm… i would think in our own music channels, new artists are given quite a boost? no?

    MTV pakistan!!! i totally forgot about that.. didnt know it would replace IM though. I kinda liked IM.. its funky! Also… adore The Musik (they sponsored our universities annual alumni dinner with a musical show! truly amazing night. :D ).

    Also, i think we need a couple of tourism channels too.. something along the lines of Discovery Travel and Living? We’ve got a lot of places in Pakistan worth visiting.. it’ll give tourism a boost!


  3. Farrukh Ahmed (unregistered) on August 7th, 2006 @ 1:23 am

    I say there’s only 1 way. Promote our own artists instead of other countries. Our talent is far better than theirs and the proof is that our artists are slowly and gradually moving out, even to neighboring countries where they are appreciated and amply paid!


  4. wasiq (unregistered) on August 7th, 2006 @ 1:43 am

    i thought it had something to do with the Independence day of PAY-KIS-TEN…..ANNI-WAYS its winning that matters


  5. Jamash (unregistered) on August 7th, 2006 @ 1:52 am

    Geo has been working on AAG for quite a while and It is expected to wear down IM, I hope AAG will promote our classical music and also our new ‘n’ genuine talents, I know AAG people are reading this :)..so we have high expectations from you, and we hope you wont let us down.. :).

    Happy Launching AAG !


  6. Jamash (unregistered) on August 7th, 2006 @ 1:56 am

    Ooh and I totally forgot Play TV :P .. I have seen one of it’s promos , It was Cartoonish cute and creative.. It’s launching tomorrow.. Lets hope it does something different.


  7. Teeth Maestro (unregistered) on August 7th, 2006 @ 2:12 am

    I think there must be tons of money to keep opening new channels. The problem I see is the advertising market ain’t that big where one can expect revenues to pour in easily, its the same cake that every one has to keep sharing.

    This question is out to marketing gurus – is there enough advertising money that one can say lets keep opening channels and the money will come. But all said there MUST be some assurity when a company opens a channel I’m sure the feasibility holds up to show light at the end of the tunnel.


  8. anwar (unregistered) on August 7th, 2006 @ 2:58 am

    TM: I think local advert revenue is not their only concern and probable a minor issue in this globalization era. They have to keep signing new viewer memberships in Europe, North America and especially Middle East where there is a sizable number of Urde/Hindi speaking population resides now. So I would venture to say that revenues generated by foreign syndication exceeds local takes be it advert or monthly membership dues.


  9. Dee (unregistered) on August 7th, 2006 @ 3:05 am

    Oh i saw that promo on Jang.pk website, but i have no clue what does it mean?. :)
    Dee


  10. Anathema (unregistered) on August 7th, 2006 @ 12:15 pm

    Play is the best there is.
    Although I fell in love with the new and improved The Muzik, Play is simply suave and sleek

    Erm. Ms. Huma: what news on Aag? :P

    Lets see how Aag is. Play’s test transmission has had me switch loyalties from the Muzik to Play. IM is crap anyway and MTV is unbearable too. cannot imagine how much more pathetic it can get.
    Geo being Jang Group has always been the best in its work. looking forward to Geo.


  11. huma (unregistered) on August 7th, 2006 @ 12:24 pm

    MTV Pakistan is supposed to start their test transmission from the 14th of August, and Play is due to officially launch on the 14th as well.


  12. virk (unregistered) on August 7th, 2006 @ 12:29 pm

    What we need right now is good 24 7 English channel, just like NDTV


  13. mansoor (unregistered) on August 7th, 2006 @ 12:31 pm

    great… three new channels on independence day!

    p.s. how do i get my cable operator to switch to these channels.. stupid guy will just not put on test transmissions :@


  14. mansoor (unregistered) on August 7th, 2006 @ 12:34 pm

    virk: i would still watch Star World, Comedy Channel and Super Comedy.. even if there was a 24 hour english channel! Given the price of the episodes.. they’d be airing stuff from the late 70’s!!!! :D


  15. Khurram Farooq (unregistered) on August 7th, 2006 @ 1:59 pm

    @Anathema: Good to see you like Play. I’ll tell my wife that her work is appreciated :)


  16. jarrey hemsfield (unregistered) on August 15th, 2006 @ 11:33 pm

    HELLO,
    MY NAME IS JARREY HEMSFIELD AND I WORK FOR NBC
    CHANNEL AND WE ARE BRINGING NBC IN PAKISTAN
    AND WE WANT YOUR SUPPORT TO BRING AN ENGLISH
    CHANNEL IN PAKISTAN WHICH ALSO BROADCAST PAKISTANI URDU SHOWS.FIRST PROGRAMS
    LINE UP ALSO INCLUDE FRIENDS ALL SEASONS IN URDU.



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