Originally uploaded by atrophying.

This billoard has baffled me – what on earth does Amitabh Bachan have to with Independence Day? Who is responsible for this mind boggling ad?

34 Comments so far

  1. verysmart (unregistered) on August 7th, 2006 @ 11:18 pm

    hmm.. well if you inspect the ad closely it says “14 august se pakistan mai!” now telefun with their retarded radio ads has been in Pakistan since the last 4 or 5 years.

    Amitabh in that pic, looks like from Koun Banay Ga Carorpati. SO i think its likely that we are getting the Pakistani version of the hit quiz show.

    Please verify.

  2. mansoor (unregistered) on August 7th, 2006 @ 11:24 pm

    lol! i was thinkin the same thing when i first saw this one! im wondering as well….. :S

  3. Arsalaan Haleem (unregistered) on August 7th, 2006 @ 11:31 pm

    I find this really funny….whatever the promotion, Amitabh is as Indian as Gandhi….it doesn’t make sense to protray him in our Independence Day celebrations.

  4. verysmart (unregistered) on August 7th, 2006 @ 11:41 pm

    I have to agree to with arsalan, its a rather very sad sign. I know Telefun is owned by some Dysfuncts, but i never thought they would prove themselves as stupid as this.

    I have an idea, you guys can do it, they do host a lot of live call-in FM radio shows, give them calls and please record your concern on the very media that is sponsored by them, that shall be a kick to their brains

  5. Teeth Maestro (unregistered) on August 7th, 2006 @ 11:50 pm

    I technically don’t mind the mingling of the Indian and Pakistani stars and promoting products (heck a few of our local heroes did make some money going across the border, but what irks me is the fact Amitabh is being portrayed along with our Independence Day.

    I suggest some sort of movement protesting the ethical morals of Telefun as a Pakistani firm. Any ideas? OR are people OK with Amitabh revealing a surprise gift for us on Independence day.

  6. verysmart (unregistered) on August 8th, 2006 @ 12:12 am

    Well I dont mind Amitabh handing over the keys to Kashmir to us by the Indian Govt. for a surprise gift on 14th.

    But I dont see this happening here :) I think we muct protest, this is just lame and a sorry a*s piece of a classical marketing fiasco.

    I think Daddy Simpson is incharge of promotions in that company. DOH!

  7. Adil Najam (unregistered) on August 8th, 2006 @ 12:45 am

    Folks, I no longer live in Karachi so I worry about tresspassing on your turf. However, if I might, I find the passion of this discussion just a little misdirected.

    I saw the same picture on Flickr earlier today. Thought it was cute, and posted it on my blog with a short — but very differently flavored — commentary. Whether it was intended as such or not, it seems to me that the vision of Indian superstars wishing Pakistan on our Independence Day — and vice versa — is something that I would very much like to see.

    I do not know if it was a marketting mixup or not (there are too many of more important and more dangerous glitches out there; see my blog). But the vision of neighbors being neighborly and wishing each other well is one I would like to cherish, encourage, and eventually actualize.

  8. Jamash (unregistered) on August 8th, 2006 @ 1:57 am

    I agree with Adil, What’s wrong with an Indian wishing us a happy Independence Day. As far as the ” 14 August Say Pakistan main ” is concerned.. I hope they too are not Launching a TV channel on 14th…

  9. verysmart (unregistered) on August 8th, 2006 @ 2:44 am

    I like the Idea of Indian Stars wishing us Independence day. however the question remains, does any of Mumbai’s billboards features Nadeem or Talat Hussain?

    I love to be positive, but then we have the Feroz Khan Incident in Karachi lately, where he openly stated disgraceful remarks about the existance of Pakistan. And since then many Indian Newspapers have stamped Feroz Khan as a true Patriot.

    We all love to watch their movies and songs, yes, but there are a few parameters which shall be granted a sanctuary, and I believe Independence Day is one of them.

    It would have been quite a lovely touch if it included a statement in Quote from Amitabh, expressing congrats to Pakistani people on their Independence day, sadly the sign board does not depicts any of that.

    I asked my Indian friend here in my appartment, if they would have Afridi posing on an Indian billboard boosting some campaign on Indian Republic Day, he replied flatley, “NEVER”, then I showed this picture to him, he laughed and asked me, dont you guys feel any shame at all?

    Arent we getting too far??? Its like an sports equivalent of loosing a match intentionally, just becasue it was termed a FRIENDLY MATCH :)

  10. suhail (unregistered) on August 8th, 2006 @ 4:42 am

    we shall write emails to them to remove this board. i would feel prouder if the pic of a poor ugly old farmer of pakistan is there on this board.
    the only way Big B’s pic is justified is , if there is a quote by him, wishing some thing to us. Just like “verysmart” said in his blog.
    anyone knows thier email address?

  11. verysmart (unregistered) on August 8th, 2006 @ 8:56 am

    its 0500 hrs here in Cardiff, and I am up, cant sleep the entire night. The voices of my Indian fellows resonating all over the place, haunting me still.

    Some of you must be saying that this guys has gone nuts over this issue. I cant express myself clearly, but it feels like someone has shot me through the heart. I can now realize the agony of Pakistanis when they watched General Niazi surrendering to Gen. Arora in Dhaka.

    I dont want to run a HATE INDIA campaign here, but it has really upset me.

    Jamash and Inspirex, it seems you guys are in Marketing and Media companies, can you find out what company did that campaign?

    Maybe I am over-reacting…

  12. IllusionFS (unregistered) on August 8th, 2006 @ 10:04 am

    I agree with both Jamash & Adil. We are being emotional about this issue, than being rational. I have not been to Canada nor USA, but I am sure you would find a lot of American stars’ billboards in Canada *since American media is the strongest*. Its not hard for me to realise that Indian Media is a hell lot stronger than us. I never saw anyone of you reacting when there was a TOLET board featuring angelina jolie??
    Besides that, telefun has become a big company but it is run by unethical people who dont seem to respect copyrights. I am sure they used this picture without permission (assuming) of the featured actor. And I am sure Big B would never want to associate himself with a brand like this :)

    As much as I hate Telefun, I appreciate them for successfully captured the local market in Telephonic Entertainment *though this idea sucks I swear* and they have managed to make a lot of money. Things like this can only work in Pakistan.

  13. Inspirex (unregistered) on August 8th, 2006 @ 10:10 am

    @ Verysmart….
    they have some collaboration with some small ad agency…purely for executionary purposes. They manage all the ideas and execute all designs themselves….

    about this ad, no one knows if it was actually done in pakistan. As far as my info goes, there is an unwritten law against this in Pakistan. I know Javed Sheikh used Sonu Nigam in his films for a couple of songs…and he has re-christened “Sunny Ahmed”.

    This ad seems to be a long shot at the angelina jolie and jenifer aniston in Pakistani ads.

    Amitabh would never do this……he would have the mumbai mafia on his tail….

  14. Fakhr (unregistered) on August 8th, 2006 @ 10:46 am

    First of all, Telefun never can afford Amitab Bachan!! They are just using his picture illegally I also had a chance seeing there advertisement on our cabal TV in which they showed Amitab saying something else and they had voice over dubbing, I even recognize the ad from which they had taken the Amitab clip it was some insurance company ad!!!!!

    The success of Telefun is due to the cheap and stupid people in Pakistan having nothing to do useful in their life!
    The whole concept is so cheap!!
    Target audience = Lalukhetia

  15. verysmart (unregistered) on August 8th, 2006 @ 10:57 am

    @Inspirex, hmm..yeh I think its the same Jennifer-Aniston-selling-residential-plots-in-karachi case.

    but it just shows the mental shallowness of our society.

    @IllusionFS, well Angelina’s country never waged a war (atleast not directly) against ours, probably thats why we keep our cool on her. Its not the matter of Amitabh, its the question of such bad timing, like honouring Amitabh on our Independence day, what happend to all the Pakistani heros (both national and otherwise) we used to love?

    I guess Its just my bloated patriotism since i am sitting soo far away from des ki mitti…plus I had a lengthy battle with two indians who were alleging pakistan over mumbai bombings.

  16. A Pakistani (unregistered) on August 8th, 2006 @ 11:42 am

    Verysmart: I EXACTLY know how you’re feeling and what you’re trying to say here. Though I tried not to (as some might take it as a hate india campaign), but i have to write something here. We (Pakistanis) are too obsessed with the Indian media. I was in Pakistan a month ago and what i witnessed on our media was very upsetting. Indians all over our tv channels, their programs, their stars, even our plays and dramas have the “Indian” touch in them now. Since when did women in our houses start wearing saaris and bindiyas in daily life as depicted in the serials?? Now some might say what’s wrong in it? Like Jamash pointed “What’s wrong with an Indian wishing us a happy Independence Day”. Well, Amitabh is not wishing us happy independence day here! it seems like a copy paste of his picture by Telefun to catch maximum attention from our public. The Indians on the other hand are very particular about their culture and would NEVER show a Pakistani on such a billboard in their own country. Looks like we’ve lost every bit of our self respect and we’re running after the indians and their culture. They have penetrated into our culture so deeply that its hard to live without them now. There is nothing wrong in appreciating them (I myself am a big fan of Amitabh) but “Adopting” that culture and losing your own is WRONG! This is going to ruin our future. I wonder who will be the heroes for our kids tomorrow? Munna bhai?
    You realize all this when you’re living outside Pakistan and have Indian co-workers/friends.

  17. suhail (unregistered) on August 8th, 2006 @ 12:08 pm

    verysmart. the answers to bombay bombing is very straight forward. this is what i tell my indians colleagues or freinds here.
    Q.whose shop will be closed down if we solve kashmir issue?
    just like when there is a bird flu, who is trying to educate the most, about this disease not being dangerous? yes, the KFC, the poultry farm owners etc.
    unfortunately for “them” the only thing world is still buying from them is weapon. because all the other things are now supplied by chinese.
    PEACE in the world means , no business for them. they will protect their loyal customers.indians and pakistan.
    coming back to the topic, shall we write to them? to have it removed?

  18. Mariam (unregistered) on August 8th, 2006 @ 12:22 pm
  19. Jamash (unregistered) on August 8th, 2006 @ 3:58 pm

    As far as the billboard is concerned if it is a copy paste work the company TeleFun should pay the price for that, it is an straight violation of copyright laws but then do we even have Any copyright laws here ? I doubt..

    I don’t see why Indian Artists should not work for Pakistani media/Dramas, Art does not have boundaries and a performer is a performer who can perform for anyone anywhere in the world . But the way our media is airing Indian culture which is not even the way people in India live, is pathetic.. Our producers just want any thing that sells, they don’t care how it will effect our own culture…

    We know Mehandi was never a part of our culture until Indian movies made it to Pakistan, later we adopted Roseday and now we have started celebrating valentines day.. Local Tv Performers often speak Hindi words and no one objects to that, they don’t speak Urdu correctly but every one is cool with that..

    Culture evolves but this is not evolution, we are rapidly overriding our own culture with something foreign, some thing that doesn’t even exist in the real world. We are rapidly lousing our heritage .. There are just a few people who can play Sitaar or Tanpura , there are even fewer Sarangi Nawaz (one or two in the whole of Pakistan), we don’t know a thing about classical dance. Our singers care a damn about Surs n raags, there are many music Gharanas here but how many students they have ?

    We have a Rich Sindhi Culture with several variations, Colorful Punjabi culture, the culture of Baluchistan, Sarhad Kashmir … but do we ever promote is ? Do we ever make dramas to promote these cultures ? No we are making Sopes which are full of cheep commercialism and an straight copy of stupid Indian soaps.

    And when local channels were to promote Indian Dramas why they hell did we ban the Indian channels….

  20. anwar (unregistered) on August 8th, 2006 @ 5:14 pm

    @Jay: That feels so good ha…now relex have a cup of hot tea and feed the cat. :-)

  21. Moiz Kazmi (unregistered) on August 8th, 2006 @ 8:49 pm

    Amitabh will be in town from 14th August. He is coming here to be on telefun all day and ppl can talk to him by simply dialing 0900 78601 and beside that he will be the chief guest in the upcoming Lu style awards !! :)

  22. Kashif-x (unregistered) on August 8th, 2006 @ 11:45 pm


  23. Farrukh Ahmed (unregistered) on August 9th, 2006 @ 2:28 pm

    No matter how stupid a company is, it should NEVER be allowed to associate indians with Pakistan….particularly on our national celebrations day.

    We didnot demand an independent country to see this day.

    This should be protested to the maximum extent and take care of. How could the authorities allow this?

  24. Adnan Siddiqi (unregistered) on August 9th, 2006 @ 4:52 pm

    is this all fuss due to Amitabh who is an Indian actor or just that company used some external celebrity for their publicity?or you guys wanted to see some female actoress from hollywood or from bollywood on karachi roads?

    How about replacing amitabh with umm.. spielberg(An orthodox Jew)??

  25. Adnan Siddiqi (unregistered) on August 9th, 2006 @ 5:01 pm

    I like the Idea of Indian Stars wishing us Independence day.

    how about exchanging of our filmi heroines?would you like to donate Saima to Indians?

  26. Hasam (unregistered) on August 9th, 2006 @ 11:33 pm

    lets complain on 090078601

  27. VIRAM MAHESHWARI (unregistered) on August 10th, 2006 @ 9:35 am

    hi, like the Idea of Indian Stars wishing us Independence day. however the question remains, does any of Mumbai’s billboards features Nadeem or Talat Hussain?


    viram maheshwari

  28. Adnan Siddiqi (unregistered) on August 10th, 2006 @ 10:16 am

    Viram they dont even know these people.

  29. shaheryar (unregistered) on August 10th, 2006 @ 10:33 pm

    i think this is the unique and powerful idea which extract from neighbor country as they do claverly to copy our star’s songs in their film …. but… but low cost to cash Big B.. yooooo

  30. Ali (unregistered) on August 11th, 2006 @ 3:15 pm

    Authorities in Karachi have ordered the removal of billboards showing film star Amitabh Bachchan in front of Pakistan’s flag to promote a television quiz show opening on the country’s independence day

  31. jyoti (unregistered) on August 15th, 2006 @ 1:31 pm

    he..he.. just a thought guys. I hope nobody mistook this billboard as AB threatening that India would be in Pakistan “14 August se”:):)

  32. jyoti (unregistered) on August 15th, 2006 @ 1:44 pm

    Why not Imran Khaan? He makes a better looking model than AB.

  33. jyoti (unregistered) on August 15th, 2006 @ 6:25 pm

    Suhail, I don’t know what upset you so much that you couldn’t sleep the whole night. But I felt really bad reading this. I don’t know what your Indian friends said or did, but believe me, if you ever come to India, you won’t feel hurt. Maybe Indians abroad become more jingoistic but we, in India always welcome Pakistani guests with open arms. And please, stop carrying the long past memory of a war which was started and lost by Pakistan’s army officers and not by the common Pakistani. Please don’t live in the past. maybe learn form it ( how not to forgive those who can’t defend your country) but try to live for the future and be positive that one day your country will shine in the world. It will happen only when you do whatever good you can do for your country. If every Pakistani starts working towards his/her country’s progress then I see no reason how Pakistan cannot become a developed nation. But for that, you will have to live in the present and aspire for future. Your future not someone else’s.

  34. Anj Bal (unregistered) on August 20th, 2006 @ 1:24 pm

    you stupid woman you are happy that the body shop has opened in Karachi? how pathetically shallow your life must be. do you even know what these international corporations are doing to the economies of most of the world? Do you even realize how the rest of Karachi besides your “Rs. 350 onwards” friends live? I dare you to go learn. Ignorance is dangerous.

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