1) City Fm 89- Best suited for those who enjoy western music. It just pours. Even the presenters’ accents are heavily influenced. It’s doing great for a niche market.
2) Radio One 91 Fm- It incorporates time checks as well as funky music. Its diverse programming makes it listener-freindly for anyone who refuses to be labelled. It’s basically easy listening.
3) Radioactive 96 Fm- It is meant to empower the youth through the contemporary music that they play, or young presenters with nasal, heavily accented twangs. At night, their back to back mix is pretty good.
4) Fm 100- The station that was the forerunner of contemporary radio in Karachi. It has some commercial appeal.
5) Fm 101- For some reason there’s a great deal of static. This channel can not be heard clearly, most of the times.
6) Mast 103- It has alot of listenership. Masses love it.
7) Sachal 105- It is relativley new and is trying to establish a solid base.
8) 106.2 Fm- This station plays so many Hindi tunes that it get irritating after a while.
9) Apna Karachi 107- This is one of the few stations that has its listeners flocking around their radio sets.
Out of all these stations mentioned, you’re not too cool if you listen to those frequencies other than the first three. This may seem trivial but radio is creating a rift between its audience, isn’t it? Or is it just celebrating the differences and perhaps cashing in on it?
Radio is a powerful medium. There was a time when people could relate to the radio-plays. They provided solid entertainment. Why is it that radio of today does not strike that similar chord?