Comments on: Superbrands, launches its operation in Pakistan

By: Dhanushka

Dhanushka — Sun, 08 Apr 2007 23:13:59 +0000

Well, Superbrands. It sounds nice & all the big brands seem to be wanting it.
However, have u really thought what is it?
It’s that you pay money to a MULTINATIONAL & get the license to impose the superbrand LOGO wherever you include yours.
If you’re a marketer (whose responsible for brands) you’ll ask yourself, WHAT IMPACT DOES IT HAVE ON MY CUSTOMER? WHAT’S IN IT FOR HIM/HER?
answer my friend is nothing, (u may argue that it’s the trust / goodwill of having the Superbrand logo) However if you don’t have it – how can u become a Superbrand?
Hence it’s all a money making gimic.
Don’t get CAUGHT!

By: Arsalaan Haleem

Arsalaan Haleem — Wed, 28 Mar 2007 17:29:52 +0000

Unaiza, I am still waiting for my answer.

By: Arsalaan Haleem

Arsalaan Haleem — Wed, 28 Mar 2007 02:20:05 +0000

Hey, where is my message, unaiza. I remembered that the 2nd message was mine.

By: Salman A.

Salman A. — Tue, 27 Mar 2007 23:59:29 +0000

creativity is an art which is hard to find in a closed society like ours. we as a nation need to be more open minded and have a global vision to produce creative people in all walks of life, from thinker to reader to writer to actor or leader. i am in favor or more art institutions in our country where young and talented people could polish their skills and play thier roles in the society otherwise you will end up having same sh** different day.

in order to be creative, try different things. for instance, quit following cricket and girls and do something differnt. boy that will be a big change trust me:))))

as for branding your product or services, its a great idea but in my mind, it would work only for companies with long term goals.

By: UZi

UZi — Fri, 23 Mar 2007 21:38:28 +0000

Dear god,

Please instill SOME level of creativity in the Paki ad industry!!! :’(

Love,
~UZi