The media & marketing event of the year is being held in Karachi today at PC. The event has been organized by “OCTARA” (TCS). I see the event being covered by CNN & ARY Digital and thought taking advantage of the invitation to this event by covering it live.

Although I reached the venue ninety minutes late (thanks to the traffic jam) I will try to cover what’s going on here.
With major sponsors being Cisco & co-sponsor UBL and media sponsors City FM-89, there are other names like Google, Air Blue, TCS and Synergyzer.

The event also has stalls from the sponsors in the exhibition hall.

It’s good to see the city’s marketing and media brains sitting at one place and discussing how marketing with support of today’s media sharing their experience with the upcoming marketeers.

Best practises in media buying were discussed in a panel based on Shakil Khokar, CEO, Ogilvy Pakistan, Fawad Hussain, GM, Mindshare Pakistan, Durraid Siddiqui, CEO HUM TV, Salman Danish, CEO Media logic, Pakistan which ended up on an interesting Q&A session.

More details will be updated gradually