World Largest Kurta

A detergent company has put up what it is claiming to be ‘World’s Largest Kurta’ in its latest promotion campaign. The venue is the Pakistan Sports Board (PSB) ground opposite National Stadium.

The white ‘Kurta’ seems to be 100 feet high and is being stretched out using five long armed cranes. While Kurtas have been in for quite a while now, this giant does not get close to the contemporary design and rather looks like the very traditional, collar-less thing. The structure was really white but I am sure it will just take half a day for the city air to make it turn from white to grey in color. They better hurry up with the event and roll this back before the campaign starts biting back!

Stage lights arrays are visible on the ground indicating a ceremony planned in this connection. The early morning air was already bending the stretched backplane on which the ‘kurta’ has been tucked and no pressure relieving air passes were visible. If the weather gets windy, this can become a risky business.

Image Credits: Raja Islam

22 Comments so far

  1. A for [pine]Apple (unregistered) on January 31st, 2008 @ 10:10 am

    Wow, Any imagery?

  2. Property in Tangier (unregistered) on January 31st, 2008 @ 12:06 pm

    Hi to alls

    It is a very good post for every Pakistani because he forget our Pakistani culture and "Kurta" is our Pakistani culture.It is a wonderfull innovation for us which is tells about our Pakistani culture.

  3. AMMAR (unregistered) on January 31st, 2008 @ 3:46 pm

    is it made by Kurta Corner or Kurta Palace. Do do have any idea, how many days it took for stitching. Yes its better for the revival of our culture.

  4. d0ct0r (unregistered) on January 31st, 2008 @ 3:59 pm

    Atleast prejudiced american immigration officials were not impressed with kurta of Abdus Sattar Edhi ..

    "mujhay tou lagta hai mayray malasia kay kapray(his trademark kurta and pajama),dari,huliya daikh ker mujhay dehshatgard ka banda samaj lia…"

  5. NED (unregistered) on January 31st, 2008 @ 11:42 pm

    Why do we always set a world record in STUPID stuffs?

  6. striker (unregistered) on February 1st, 2008 @ 5:23 am

    woah what kind of dude fits in this kurta

  7. striker (unregistered) on February 1st, 2008 @ 5:25 am
  8. Vkmdk (unregistered) on February 1st, 2008 @ 8:12 pm

    The Kurta was manufactured by Elegant Garments, KARACHI, but the P&G guys bluff them, took off the label from Garment. IT take 5 days to complete the kurta & the actual length of Kurta is 100.6". It took 5 days to complete the Kurta & only 5 people manufactured it.
    If you need any proof i can provide it.

  9. Vkmdk (unregistered) on February 1st, 2008 @ 8:24 pm

    Bed Sheet Fabric 16×16/60×60, width 114" is used to manufacture this Kurta, 746 Mtr Cloth is used.
    Total 7 Panel in Front & 6 in Back. Sleeves are made in 5 Panel. For Button they have used 18" Dish cover(Dhakaan).

  10. Ameer Hamza (unregistered) on February 2nd, 2008 @ 1:52 am

    Maybe this Kurta came off a bit late. It could have fitted our father, Hazrat Adam (AS). Maybe. But not sure.

  11. AMMAR (unregistered) on February 2nd, 2008 @ 3:16 am

    Hmmm Ameer Hamza is your nick. Are you Habeel or Qabel friend LOL.

  12. Talha (unregistered) on February 2nd, 2008 @ 5:07 am

    Guys, I bet this White Kurta would turn Black in two days max. (due to our pure n smoke free air) & then the detergent Co. should be given the real life test of competence if they can wash it White.

  13. Vkmdk (unregistered) on February 2nd, 2008 @ 6:23 pm

    Well MR. Talha,

    The company have already tested the fabric with Ketchup, Oil, Grease & food Colours in Belgium. & they are satisfied & much more how can you be so sure they will put the same Ariel Enzy Max to wash out the KURTA :o)
    & for your information they have the plan to wash this Kurta in Public & you we see it in TV Advertizment real soon…..

  14. Hasan Zuberi (unregistered) on February 3rd, 2008 @ 8:42 pm

    P & G … spent lavishly on this kurta – which is of no use for anyone …. and on the other hand asking for people to support their "cause" showing new borns under treatment and on ventelaters … (the latest Pamper / Ariel advertisement – Sitaron say agay)

    Someone correctly puts it as "emotional extortion" advertising campaign …

    They also had a good 20 minute colourful fire-crakkers show … wasting millions of ruppees on this.

    I wish they would have given bought kurtas and given it to to 100 people instead of wasting it on a 100 ft kurta which is good for nothing.

    May Allah give hikma’h to our corporate monkeys.

  15. Rose (unregistered) on February 4th, 2008 @ 12:21 pm

    its so beutiful kurta its a nice desighining

    Tks & best regards

  16. balma (unregistered) on February 5th, 2008 @ 7:30 pm

    * Hasan Zuberi writes:



    What is this word?

  17. Taimoor Ashraf (unregistered) on February 7th, 2008 @ 12:32 am

    Designed by "Deepak Parwani" fabric provided by Gul Ahmed Textile Mills and it took one month in stitching. Check out yesterday THE NEWS page INSTEP for further details.

  18. Shehzad Raza (unregistered) on February 7th, 2008 @ 5:25 pm

    We are indeed pleased to assert that The World’s Largest Kurta Stitched and Hung on by M/s. Guls Studio which was possible to carry out by its hard-working & creative manpower with huge where-house capacity to manage this largest kurta of 101 ft. long and 59 ft. wide. Guls Studio is proud to possess the Guinness of World Record to hang it for 3 Days in open ground in spite of lots of wind pressure,it really seems 8th Wonder of the world. For futher details to know visit our website!!

  19. TEE BEE (unregistered) on February 8th, 2008 @ 7:13 am

    video of the kurta


  20. observer (unregistered) on February 8th, 2008 @ 4:11 pm

    For those of you who do not know – Ariel is planning on cutting up the kurta after the campaign and stitching it back into atleast 1000 smaller kurtas and donating it to Edhi orphanages.

    Please know the facts before making accusations people.

  21. vk (unregistered) on February 20th, 2008 @ 5:49 pm

    Mr. Gulzar of GULS STUDIO.
    you & your company should be ashamed of claiming to manufacture the world largest KURTA.
    You are just an event Management company & this is what your web site says too……
    Have nothing to do with manufacturing;
    You cheated the manufacturer, & now labeling the KURTA on your name,
    Very Shameful ACT…..

  22. vk (unregistered) on February 20th, 2008 @ 5:56 pm

    Very SHame ful Act of yours!!! GULS STUDIO

    & this is what the letter of P&G Says;

    that your company is appointed as a Event Manager;

    but you tried to be more smarter than what you are; so you claimed that you are the manufacturer toooo.

    Very Shameful ACT!!!!

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