A detergent company has put up what it is claiming to be ‘World’s Largest Kurta’ in its latest promotion campaign. The venue is the Pakistan Sports Board (PSB) ground opposite National Stadium.

The white ‘Kurta’ seems to be 100 feet high and is being stretched out using five long armed cranes. While Kurtas have been in for quite a while now, this giant does not get close to the contemporary design and rather looks like the very traditional, collar-less thing. The structure was really white but I am sure it will just take half a day for the city air to make it turn from white to grey in color. They better hurry up with the event and roll this back before the campaign starts biting back!

Stage lights arrays are visible on the ground indicating a ceremony planned in this connection. The early morning air was already bending the stretched backplane on which the ‘kurta’ has been tucked and no pressure relieving air passes were visible. If the weather gets windy, this can become a risky business.

Image Credits: Raja Islam ^[1]