For the past few days digital billboard which was installed sometime last June ^[1] on top of the remains of Hotel Metropole has gotten a makeover to become a larger screen. The new LED lights are as brilliant as ever. This is a prime location and I am sure the marketing industry will be eagerly waiting to rack up some prominence on this flashy billboard. It must be noted that the odd size of the ‘old’ slimmed version of this digital billboard did not capture the market and I suspect this is WaveTec’s attempt to remedy the mistake.

^[2]

In action

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the older version, definitely pales in comparison to the new bling look

^[1]