Cellular Appetite

The appetite for cheaper and better cellular services in Karachi apparently have no bounds. With almost everyone having subscribed to at least one service and most people having a number of active or standby (in their pockets) SIM subscriptions, the recent launch of Zong and the subsequent response of the supposedly saturated market is amazing.

Some consider this as a proof that marketing and promotion always work, some consider this as a witness that a lot still needs to be done in terms of quality of service that is currently available to the customers which keeps ready to move to a better service and yet some maintain that anything that gets cheaper is a success in this price sensitive market.

5 Comments so far

  1. Raza (raza) on April 14th, 2008 @ 6:10 pm

    A little bit of both actually. And add to that the fact that some people are bent on keeping as many SIMs as possible.

  2. tbaweja on April 15th, 2008 @ 12:22 am
  3. Faisal.K (faisalk) on April 15th, 2008 @ 1:02 pm

    Well when i switched from Mobilink to Warid i halved my bill, thus in the same spirit i am gonna try out Zhong.

  4. Nadir (nadir) on April 15th, 2008 @ 11:20 pm

    Choice and the number of SIMs a person has solely depends on his/her social standing. I believe that the categorization should / could be done based on the types of consumers. I myself prefer to keep one number (as far as I could), others move to a new service provider as soon as they hear low price offers from other providers. Some of them even chose to have multiple SIMs based on their needs of messaging, GPRS, calling separately.

    I personally believe that ALL service providers require major improvements in quality. Some are better some are worse, some are very good when it comes to post paid connections but gets expensive on the other hand, and so the debate can go on.

    Marketing is yet another aspect of ‘selling’, but for the wise consumers, it doesn’t have much of an impact on their choice. But the major problem is that the majority share of the consumer market is in the unwise or young groups.

    So to sum up – The general local selling policy would be "If you want to sell, sell it cheap. If you want to exist, make it cheaper. If you want to be popular, make a cheap advertisement" :-)

  5. Not so creative, are we? | Karachi Metblogs (pingback) on May 7th, 2008 @ 6:29 pm

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