^[1]The appetite for cheaper and better cellular services in Karachi apparently have no bounds. With almost everyone having subscribed to at least one service and most people having a number of active or standby (in their pockets) SIM subscriptions, the recent launch of Zong and the subsequent response of the supposedly saturated market is amazing.

Some consider this as a proof that marketing and promotion always work, some consider this as a witness that a lot still needs to be done in terms of quality of service that is currently available to the customers which keeps ready to move to a better service and yet some maintain that anything that gets cheaper is a success in this price sensitive market.