This image is of a hoarding spread ALL OVER Karachi, its Shezan add of its Twister Drink, with a tagline that says “Jeeto Josh Se”

I cannot say what you might think of the marketing strategy of these guys back at shezan. But for me, I find it totally inappropriate and useles. The picture portrays a totally different concept as it should be for a refreshing drink.


Again so sorry for poor quality picture :(

Please express your views on the marketing concept…

8 Comments so far

  1. بستنی (wasiq) on April 23rd, 2008 @ 2:48 am

    in the cruel summers like ours….with loadshedding and all its tough to even find ice to chill…..!;-p

  2. nkhan on April 23rd, 2008 @ 4:17 am

    Who are the marketing agents for shezan?? i fail to understand why do they produce such substandard advertisements. the ad doesn’t convey the meaning properly and i am sure it didn’t impress anybody into buying shezan. at least it didn’t to me or anybody i know.
    do ad-agencies get paid less to produce these kind of low quality ads? do the guys at shezan know that their this ad is not working the way an impressive ad can work? whats the matter with them?

  3. Chef Strawbary (strawbary) on April 23rd, 2008 @ 7:18 pm

    This ad is 100% torture to my eyes and soul!! I was extremely embaressed while going to somewhere in the car with my dad…and had to stop on a signal where this ad was pasted…Somebody please take these off…sheesh!

  4. mastqalandar on April 23rd, 2008 @ 8:05 pm

    Sorry I can’t see the image and I’m not in karachi to look at the real ad so I can’t comment.

    But, from a blurry image, seems like Shezan means ‘SEX SELLS’.

  5. seskey on April 24th, 2008 @ 1:38 pm

    hehehe my comments deleted ! sari shro kai comments deleted wah wah

  6. zeeshan on April 24th, 2008 @ 6:34 pm

    Everytime I look at this ad, it looks like as if they have promoted sex more than their own product. If you watch this ad closely, you’ll see how sick it looks specially expressions of that girl! If you watch closely, you’d feel like as if she is holding that guy with one hand and offering juice in a strange more like a biblical seducive manner and also you can notice that the guy has his hand going on his back. WHAT THE HECK IS HE DOING!? Seriously, ads like these do not add up to the "pleasure drive" we get on the roads of Karachi

  7. itstabish on April 25th, 2008 @ 1:09 am

    it’s called association. the seemingly disparate use of images with others.

  8. qasim on April 28th, 2008 @ 5:41 pm

    Pity to our advertisers and the multinational companies..! They have completely lost sense..This is another cheap ad in the long list of obscence and vulgar ads

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