This image is of a hoarding spread ALL OVER Karachi, its Shezan add of its Twister Drink, with a tagline that says “Jeeto Josh Se”

I cannot say what you might think of the marketing strategy of these guys back at shezan. But for me, I find it totally inappropriate and useles. The picture portrays a totally different concept as it should be for a refreshing drink.

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Again so sorry for poor quality picture :(

Please express your views on the marketing concept…