Obituary Advertisement!
I came across this advertisement / piece of information in a local newspaper lying in the pile of junk. This picture is around 1 month old, I don’t exactly remember the date, but its probably published on 22nd of March, 2007. The title of the advertisement attracted my attention, I read it, and was very sad. :'((
Although the deceased is from a well-known family, but I did not expect DHL to promote this information in such a manner. A quarter page add costs around 300K ++ on Sundays. I was just thinking what if they had donated 300,000 rupees to some poor, the information of death could have made up an entire life of a poor person or probably lots and lots of them.
Thats called " KISSI KI JAAN GAI AAP KI ADA TEHRI"
quite a judgmental post there nadir. how do you know that the people who spent money on this did not also give money to charities in the mr. chappra’s name? also, its their money and who are we to tell them how they should spend it?
cheers.
My friend, I appreciate you brining up this point. I’m not being judgmental about this, I did consider each possibility before posting.
If they can spend 300K on an add, they may have also spent on other things as well.
My point is simple, the benefit of this information on entire Karachi is way too less than what it could’ve been if they had spend as much as they could on the poor.
I’m not saying that they haven’t spend anything on the poor, I can’t say it, as I don’t know. But if they have, don’t you think that adding any ‘call for action’ in the advertisement, such as where and when they are investing for the poor, funeral timings, prayer request etc, would be a good idea? I’m just saying spending this much on just an "FYI" sounds like a waste of money.
iam sorry..!
wht you say….***cking multinationals, if we had a sense of suffering people go through our country would have been different…
nadir, you are right. the benefit of that information on the rest of khi is less than what the amount "could" have been used for and spending that much money on an ad does "sound" like a waste of money. however, the point i am making is that this is their money and as long as they are not spending it on hurting other people, who are we to tell them what they should spend it on.
unless the corporation in question here is hurting anyone with their business practices, no one has a right to question how they spend their money.
Well the advert. was posted because Chaapra happens to be one of there best clients and somehow one of the DHL marketing boys came up with ‘traditional buttering skills’ just to please the family and get the account going. Happens, Happens!!!!
heard of ‘corporate social responsibility’? for wannabe socialists who thinks its only the multinationals milking the commoners, would you please stand up! and smell the coffee…
our local group of companies are milking commoners with giving sub-standard products with a profit of arround 40-50% at times…
I personally know Mr Rizwan Chhapra, he wasn’t a customer at DHL but he was their best employee. He was their National Sales Manager at Pakistan.
This was DHL’s way of showing respect to their best employee.
Before we go on blaming others for not doing enough for the poor, we should look at ourselves first, what have we done to help the poor ??? Its easy to blame others but difficult to judge ourselves.