Too Close For Comfort.

I usually prefer Saturday afternoon for our occasional shopping trips to Supermarkets because at this hour of the day there are usually not too many shoppers and one can move freely through the narrow alleys and shop peacefully, but peace was the least I was to get while shopping yesterday.

I entered the superstore, rolled out a shopping cart and took out the shopping list which we had carefully decided upon at home so to make the most out of our limited financial resources, and I am supposed to strictly follow it.

I pushed my cart towards insecticides, the first item on my list and as soon as I added an aerosol car of a famous insect killer a lady approached me and introduced me to another one of the more powerful but similar product from the same company. I was glad to be informed of a better choice and I opt for the newer and better type of their product But when I approached the other shelve for some soap,  another lady quickly started convincing me to buy one of her companies brand instead. I politely refused, but I only when I had moved to the very next shelve for a bottle of shampoo there was another convincing me to buy a shampoo of her choice. By now I was totally annoyed but I knew she was just doing her job, so I kept my cool and politely told her that I wouldn’t change my mind.

After making a few more stops for coffee, tea, pet food and avoiding another attempt to influence my choice of brand at the dairy section finally I reached the section for edible oil where again a representative for a yet another famous brand was waiting to haunt me, at first she tried convincing me to buy a brand of her choice just this once but when I told her I wouldn’t go for anything but the imported one she asked me why. At this point I was totally in a mood to place an argument, I told her it was the quality and the oil of their brand turns to gel after expiring or exposing to heat, I also told her other reasons, the smell, viscosity, and taste which gives me good reasons not to trust this local brand but when she still wanted me to try a smaller pack of their product I had to tell her sorry in a bit stern tone. 

By the time I reached the checkout counter, I was tired not of all the shopping but of all the annoyance, confusion and arguing for the choices on brands I made.  These companies have literally started pushing their products down our throats and they may not know it but it is really nerve wrecking to argue for every choice we make on the local brands. Being responsible citizens and the targeted consumer it is our responsibility and right to lodge our complaints and voice our concerns to the  respective companies not against those poor marketing representatives the brand conveniently puts on the spot but against such marketing campaigns, when they get too close for comfort.

19 Comments so far

  1. wildanjel on May 26th, 2008 @ 2:23 am

    can I know which supermarket you went to?

  2. shoaib on May 26th, 2008 @ 2:58 am

    exactly i have the same question like wildangel. Do we have such big stores where every corner of the shelf there is someone marketing their project. If we have, i would definately want to go and see. dont tell me its Makro.

  3. barristerakc on May 26th, 2008 @ 3:28 am

    With due respect – you might be suffering from depression or had a bad day – mood swings? I mean it’s not that bad in any supermarket, anywhere?
    Barrister Ali K.Chishti

  4. barristerakc on May 26th, 2008 @ 4:46 am


  5. barristerakc on May 26th, 2008 @ 4:56 am

    ah, I think it’s a bit of melodramatic narration!!!! chill mate, you might have had a long day or something!!!!

    Moral of the story: Shop on weekday!!!!

    Barrister Ali K.Chishti

  6. barristerakc on May 26th, 2008 @ 5:03 am

    moral of the story: don’t shop on saturday afternoons!!!!!

  7. obiwankenobe on May 26th, 2008 @ 8:03 am

    Jamash, think big and think positive. At least some people have got a job in hand that way. Just let them do their job and you just practice more patience. Win-Win situation for all.

  8. Tariq Khanani (tariqkhanani) on May 26th, 2008 @ 11:37 am

    i wonder why u always picked the product that was not recommended by the marketing people :o

  9. faylasuf on May 26th, 2008 @ 11:51 am

    jamash, writing to the parent companies would not help. u can just practic the art of ignoring the rant

    cmplt yr shoppin talk to one or two reps(if interested) an thats the end of story. u did well by not breakin ne one’s head there :)

    obiwan has gota point here and like many other things that we have to face on daily basis, we can only think bout the roti kapra makan ka masla and not feel too bad bout it

    its another thing that our leaders hav started sayin that awam ko roti kapra makan to chaheay he nahi, mush say nijat chaheay :S

  10. faylasuf on May 26th, 2008 @ 12:00 pm

    Can you Immagine that

    that wz head line in one of the news papaer which is most widely circulated!

  11. seskey on May 26th, 2008 @ 2:46 pm


    next time add to ur list condoms & contraceptive pills and see who convince you for what :)

    it is always annoying when they HAUNT you.

  12. Adnan Siddiqi (adnansiddiqi) on May 26th, 2008 @ 3:23 pm

    it’s like sign of the judgment day that I second Obi here.

    @sesky: seems you have not watched SAATHI’s Ad :-)

  13. barristerakc on May 26th, 2008 @ 4:31 pm

    rofl, good one!

    aray, i wonder how the lady at the supermarket convince on buying a better condoms?

    saathi,’for the the poors – sir not your standard’

    power, ‘ iss mein mazaa nahin hai’

    supermarket lady: Sir, may I suggest a better option – looking at your size, weight, length, standard?

    ‘try this brand kyoon kay iss mein zada maazaaa aata hai ‘

  14. seskey on May 26th, 2008 @ 4:42 pm

    adnan what is sathi? a brand ??

    am Durex user, since i grew UP.

  15. Adnan Siddiqi (adnansiddiqi) on May 26th, 2008 @ 5:58 pm

    yes it’s a brand name and I have not coined it from the famous song "Mazlomo ka SAATHI hay Altaf Hussain".

  16. barristerakc on May 26th, 2008 @ 6:38 pm

    Adnan pai, here we go again! )rofl(

    ps. wasay durex sure is the best!

  17. zainfeb13 on May 26th, 2008 @ 7:15 pm

    oh really? OMG, this is bad.. did they hurt u?

    man jamash, come on. this is OKKKKK.. may be you should have posted this on your own blog than here. nobody would have bothered because this is very normal and happens all the time. this is not something unique to be put on a city blog…

    so what if companies are doing marketing this way.. this is called pushing…. which is pretty much a sane thing… i understand they sometimes irritate a lot but it’s job, say no firmly and move on if u don’t like their product…

    i mean today what happened to me at the Bali beach was pretty much insane and irritating when the Jet Ski people wanted me to drive more after a 30 minute ride… they were quite irritating..

  18. d0ct0r (d0ctor) on May 27th, 2008 @ 12:00 am

    my god, so many ladies harassing jamash in a single shopping trip.. maybe next time you should wear a "STAY AWAY" cap and tee shirt and minute you see a lady approaching you,use that insecticide spray can(or maybe pepper spray)

  19. Faisal.K (faisalk) on May 27th, 2008 @ 12:31 am

    Perhaps next time u can pick up random things.. and go to the lady at the end of the wrong isle.. asking them questions about the random products and annoying the hell out of them.

    Wow.. i think i need to go shopping muahahhaha

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