7th Lux Style Awards Highlights

One hears so much hoopla these days whenever something controversial happens. Financial situation has gotten worse, many banks are rumoured to be closing down and cutting down operations, while commodity prices are reaching new highs. A lot of budget cuts are happening in case of brands, cancellation of campaigns, concerts and what not.

It was a high time that an event happened to shake this town a bit. Seventh Lux Style Awards did just that. Shook up some people and created lots of controversies.

LSA was postponed in August to be held in Karachi at the DHA Golf Club on 29th Oct, 08, with much razzmatazz and security precautions. Whatever and however the event was organized, one has to give credit to the brand for going ahead with the event even when every head in the industry was going this way and that.

I’ll steer away from the controversy wagon about who wore what and said what. That’s just an industry thing and happens all the time (e.g. Gia going bald). What I will review on however is: how I was blown away by the performance of Reshma,–a very well known Punjabi folk singer–Atif Aslam and Shehzad Roy. Their fusion performance received a resounding round of applause. Reshma also received the Lifetime Achievement Award and candidly accepted the fact that she could not speak English and would prefer commenting in Punjabi.

Yes, there were lulling minutes, when the power went down; heck, it’s Karachi after all! At least the audience didn’t have to wait for the ceremony to start for hours. Shaan and Ali Azmat did fitting anchoring of the show along their female cohorts. And for the first time, students from NAPA and NCA were recognized and four outstanding students (two each from NAPA and NCA) were awarded Unilever Scholarships.

Continue for a complete list of winners:

1. Best Film | Khuda Kay Liye

2. Best Film Actor | Shaan for Khuda Kay Liye

3. Best Film Actress | Iman for Khuda Kay Liye

4. Best Original Sound Track | Khuda Kay Liye

5. Best TV Play (PTV) | Lyari Express

6. Best TV Director (PTV) | Manzoor Magsi for Lyari Express

7. Best TV Actor (PTV)| Asif Reza Mir for Merey Dard ko Jo Zuban Milay

8. Best TV Actress (PTV) | Beenish Chohan for Pehli Boond

9. Best TV Play (Satellite) | Man o Salwa

10. Best TV Director (Satellite) | Anjum Shehzad for Pehla Chand

11. Best TV Actor (Satellite)| Humayun Saeed for Koi Tau Barish

12. Best TV Actress (Satellite)| Bushra Ansari for Vanee

13. Best Music Live Act | Strings

14. Best Music Album | Jal for Boondh

15. Song of The Year | Sajni for Jal

16. Best Music Video Director | Bilal Lashari for Sajni by Jal

17. LUX Model of the Year (Female)| Neha

18. LUX Model of the Year (Male)| Ameer Zeb Khan

19. Best Emerging Talent (0-3 years) | Rabia Butt

20. Best Fashion Photographer| Rizwan ul-Haq

21. Best Hair and Make up Artist | Khawar Riaz

22. Achievement in Fashion Design – Couture | Rizwan Beyg

23. Achievement in Fashion Design – Pret | Maheen Karim

24. Best Retail Brand | Khaadi

25. Best Menswear Designer | Deepak Perwani

26. Lifetime Achievement in Fashion (15 years +) | Mrs. Sughra Kazmi

27. Red Carpet Best Dressed Male Celeb | Atif Aslam

28. Red Carper Best Dressed Female Celeb | Tooba Siddiqui

29. Unilever Chairman’s Lifetime Achievement Award | Reshma

– Winner List courtesy Daily Times.

21 Comments so far

  1. barristerakc on November 1st, 2008 @ 5:35 pm

    It turned out to be a big turn-off!!!!


  2. wkhang on November 1st, 2008 @ 5:50 pm

    wah ge wah, BRAVO,

    People are living with no houses, Kids are crying/dying in cold, due to recent Earthquake, and here ……….

    I always think about this that if my arm is bleading, my eye have problem, how can I enjoy the Dance and Music ??????????????????

    I hope educated and open mind people of Karachi would understand what I write here….

    hhhhhmmmmm enjoy


  3. Afreen (afreen) on November 1st, 2008 @ 11:05 pm

    wkhang, it’s a fact that sorrow and happiness are part and parcel of life. They go hand in hand. If we keep mourning and lamenting all the time, we would stop living. People of Karachi are lively and would rock on music with the same pace as they came hoarding the PAF museum when Earthquake relief was in process. Even now many of us are doing their own share of helping and creating social awareness. One just has to be diverse.


  4. human01 on November 2nd, 2008 @ 12:54 am

    I am not sure about any thing any more; there is so much confusion around. I am not sure when to be happy and when to feel sorrow. Every thing is so superficial & cosmetic, without essence and soul….…..notions like good and evil, right n wrong have lost their meaning, nothing matters any more. Every thing seems grey to me…..the beliefs and ideologies that I grew up with seems obsolete n outdated now, Again I am not sure if it’s the dilemma of this age that we are caught in the middle of two extremes where none has any respect and regard for each other…….


  5. wkhang on November 2nd, 2008 @ 2:03 am

    @ Afreen, Afreen hay bhy,

    wkhang, it’s a fact that sorrow and happiness are part and parcel of life. They go hand in hand……

    Hhhhmmm nice wording to put all together but for some reason inside me cant make me belief your explanation/defination, I think my inner perosn is still alive he cant let me do dance in one room and cant let me cry into other room at the same house…..

    Its just like in your neighours few people died, but I will keep playing music, dance and keep rocking …..

    I am AGREED with human01, as per him:
    " Every thing is so superficial & cosmetic, without essence and soul….…..notions like good and evil, right n wrong have lost their meaning, nothing matters any more ",
    what a tragedy …..

    Wakeup Afreen before its get too late….


  6. wkhang on November 2nd, 2008 @ 2:07 am

    bye the way what is Lux Style Awards ????

    Any award is for EDHI ? : (,


  7. Afreen (afreen) on November 2nd, 2008 @ 2:43 am

    human01, there is no need to be confused or hopeless. Whatever you believe in, stick to them. Learn from your environment and people surrounding you but preserve your judgment and objectivity.

    wkhang, I am awake, thank you very much. I simply covered an event related to Karachi, which was not a dance party but about recognizing talent of the people of a particular industry. Read through to NAPA and NCA if you missed it. Also, stop advertising your blog here. If anyone’s interested they could get a link from your profile.

    In case of Edhi, do you think he is not known and highly revered for the work he has been continuously doing? Everyday he is given awards in the form of people being saved. Ref:http://www.csmonitor.com/2008/0714/p01s02-wosc.html


  8. wkhang on November 2nd, 2008 @ 2:54 am

    Okay Afreen, we are good now same page,,,, but please do give coverage on the earthquake also…. : )


  9. MB (kar_munib) on November 2nd, 2008 @ 12:34 pm

    Hey Afreen, could you (or anyone else) please upload that RESHMA part of the party ? Or is there a URL ?


  10. Afreen (afreen) on November 2nd, 2008 @ 12:41 pm

    MB, videos are not available yet, pics are though. They’ll be released in a week most probably. Will post as soon as I get them.


  11. wkhang on November 2nd, 2008 @ 3:23 pm

    I am waiting for those pictures, would like to see what did happend into that 7th Lux Style Awards,

    How much money have been spent ?
    How much they had FUN ?
    How much Electricity, Food and time used ?
    How many singers performed ?


  12. barristerakc on November 2nd, 2008 @ 4:30 pm

    Wkhang – you raised some important points and forced me to the years when I was banned from this very website during my graduation years for raising similar sentiments – although, I was a bit harsher then you.

    Human01, whatelse could I say? You said it all! Great – Great!

    Yaar Mujhay Tu Sharam Aatee Hai seriously! Appnay aap say and there’s this feeling of guilt after looking at the two ends of our society – the difference between two classes has seriously broaden to an extinct where something has to be done on urgent basis.

    Yaar – I will prorably come up with point sometime later with what you wrote but on LUX STYLE AWARDS – what I heard is that the multi-national spend around – Rs.60-100 million – easy and they put the money into there “marketing expenses” to save “taxes” – unfortunately, this is how the MN’s works in the land of unpure!


  13. fahar on November 2nd, 2008 @ 7:25 pm

    I think such events should take place to show the world that our entertainment industry is going places


  14. faylasuf on November 3rd, 2008 @ 2:27 pm

    Barister sahib and wkhan I am with you guys

    Lets get out on the road and raise voice against all that jazz, Lets start complaining about the adv budgets all these giants have.. MNCs and specifically MNOs ..

    therz a lot to be done when u start thinking my friend.

    Today..You dont have many industries which are growing in this country of ours, media is an exception and the boom is a reality. LSA is part of a strategy by Uni-Lever, and its not simply a party so to speak. Ppl from the entertainment industry who have worked hard (lets not go into the debate of what they should be doing or what they were doing, lets just consider them as professionals) are recognized for their efforts(lets not go into the debate of should and could).

    This event was actually planned to be staged abroad, but the plan was shelved, you know the reason? The gist of official statement from Uni lever was that they don’t wish to spend too much money and stage a show when country is in such a state of unrest. But it was a turn down for those who were nominated and eventually the event took place.

    Has any one ever questioned the annual dinners/parties that are celebrated in companies to award better performing individuals?

    Ok at the end lets ban LSA..Lets start charity from home, lets throw away that Stereo system, lets sell all those TV sets, hi fi home theater systems, cell phones… lets change the imported four wheelers, lets ride a bike, lets take a bus, lets pool in and commute in groups rather then driving alone, lets take off that designer watch and shoes and those branded clothes.

    Lets turn off the pc and save sum electricity…

    P.S. I am not part of Uni-lever or any MNC/MNO for that matter so nothing personal here ;)


  15. faylasuf on November 3rd, 2008 @ 2:31 pm

    n oh btw.. thanks for posting afreen..i wz expecting the update on 29th but 1st is not that bad after all ;)


  16. faylasuf on November 3rd, 2008 @ 2:40 pm

    oh sorry for the ";" it wznt intentional

    i dont want to b placed in the same league..as "you are gorgeous i could even hug" :x


  17. wkhang on November 3rd, 2008 @ 5:19 pm

    My tomorrows work lis:

    Wakeup at 6 or 7
    Take a wash
    Have Breakfast
    Oh I am late from Office " Boss will ask again " : (
    its 8 almost, oh gosh this traffic,
    I am at Office at 830 no problem

    Time 12noon:

    Okay its lunch time, Waoo my lunch time is full of goodies, gr8….hhhhmmm

    Time 1pm:

    Work again, pending work , Boss is here at my table " Hey I want you to give this project till day after tomorrow okay " ? Yes Boss :(,

    Time 230pm:

    Call from friend " hey what is the plan for this Saturday " ? Answer " Hey man lets call to bla bla bla and ask them as well " ….. well any way we will go to beach and have BBQ with some music okay, ? eeeeemmm okay Deal …. let me call all of them, we will have atleast 7 people,, got it….

    Time 256pm:

    Call Ends

    Time 3pm:

    lets check some emails…. hhmmm okay not bad some one send me this link about bla bla bla not bad…..

    Time 4pm

    TEA time with some cigrates or what not…….

    Time 430pm

    Gosh finally its almost time to finish the work day….

    Time 5pm

    okay lets go home, traffic jam, rush hours, buy some stuff while going to home, get some dvds to watch, listning songs in the car hhhhmmmm nice song hhhmmmm…

    Time 7pm
    Okay reach at home, tired, lay back little …. have rest…..

    time 9pm

    Dinner time

    time 10pm

    TV time

    Time 1145

    Tired……. put alarm on the mobile ….

    SLEEPING…………………

    NEXT DAY same all same, (Unless something different happen)…

    Now ya all tell me what I have missed in this whole story… or what I have missed it the most important from my busy schedule ????


  18. balma on November 3rd, 2008 @ 11:45 pm

    I am having a lilbit tough time here figuring out what is everyone’s problem with an event that probably contributed crores to the national economy? Providing jobs to hundreds of people, is that a problem?
    kyaa sub haath per haath dhar kar baith jaa-ai’n?
    aray, hangaamah hae kyoo’n barpaa thoRee see jo pee hae?

    As my Zardari boy says: forget about aid, think about trade!


  19. balma on November 3rd, 2008 @ 11:57 pm

    achhaa voh saalee Imaaaan theeee!
    oous nay mujh bayIman kaa bohut iman kharaab kyaa. sub gunah oos ko milay gaa! meray liyae tou:
    koee gunah hoshe say baRh kar gunah nahi’n.


  20. Tariq Khanani (tariqkhanani) on November 4th, 2008 @ 10:26 am

    @wkhang

    you are a lucky guy, atleast you are back by 7pm, hamain dekho 9am-9pm lagay huay hain


  21. wkhang on November 4th, 2008 @ 4:26 pm

    @ Tariq,

    Yarr suker kero kam chel raha hay, Bahi app point tu miss he ker gay han is sary story may……



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