Launch of Meat One
Life of a blogger is strange indeed. I remember driving past Main Khayaban-e-Shamsheer (next to S.Abdullah) in April and wondering what Think Red, Think Health could mean. I got a lot of interesting responses too when I posted a photoblog of it, ranging from it being a red bull outlet, gym, BBQ place to an eatery. INOVATIVE MAD and Aslam Chughtaye though were right in guessing it to be a hygienic meat joint. Who would have thought that I would be dragged to its soft-launch by a friend to cover it. Of course, I told him I would only post about it if it’s good, though before even entering the outlet my curiosity was piqued.
Meat One opened its doors to public on Sunday, 18th July 2010, and it turns out that these guys specialize in selling export quality meat at very affordable rates. The soft launch kicked off with a press conference in which Meat One’s COO, Kazim Namazi, briefed the journalists about the company’s ambitious plans to open 20 more outlets in the city during the next one year. They slaughter their animals in their semi-automated slaughter house and then transport the carcasses in refrigerated vans to the Meat One shop, where it is further sliced and diced according to customer specifications.
The air conditioned shop looks state-of-the-art with a friendly staff. Personally I don’t visit meat shops in general so it was good experience of no flies and smell. The meat was neatly stacked and packed in chillers. For fresh cuts, trained butchers are available to fashion the meat in whatever sizes/cuts one wants.
The shop offers beef, veal, mutton, lamb, chicken and a wide variety of meat cuts from local favorites to the more exotic ones. I was feeling a bit rebellious so I opted for mutton chops and chicken steak. They also offer a variety of deli and marinated products. There is a 15% discount across the board on all meat products during this entire week along with a free espresso so if you want to try it out this week’s the ticket.