Pepsi, I am disappoint

Like every year, Cricket World Cup comes with a lot of frenzy and pizzazz. For Pakistanis specifically, cricket is by and large the most favorite sport of all ages; in short we are a bunch of diehard cricket fans and even much more so since the victory in 1992.

When something sells, everyone flocks to be associated with it and of course, the brands will not stay behind. For some years now, during the Cricket World Cup time, we get campaigns specifically to encash the affiliation and inflame patriotism for the country. There are brands, which directly relate themselves to the Pakistani team, while others simply joyride on the frenzy that ensues.

The first one to pop the bubble this year was Coke, who have been quite aggressive with their Cricket frenzy in Pakistani spirit for some time. Pepsi of course, would not be left behind and came up with a recent ad, which shows the Pakistani team having some fun in the airport.

Oh wait, doesn’t this look familiar? I trawled around the web just to search what was up and here’s what I found:

A football based ad of Nike from ’98…

If I say I’m speechless, it would be right. Both ads even start the same way, but where the football commercial keeps you sitting at the edge of your seat due to its quick pace and quality, the Pepsi ad bores you with the same old story about the last Pepsi being reserved for the winner.

Is this the best that could be done on a brand that should by now be evolving into the new generation’s voice, rather than giving audience stale ideas that have been pulled off of youtube? I mean, we are entering the digital age here, where the target audience is just sitting there waiting for something good. You just have to know, how to reach them.

The only thing I can say in the end: “Son, I am disappoint”.

18 Comments so far

  1. Guest (unregistered) on February 7th, 2011 @ 12:01 pm

    the world cup aint every year, ‘son’.

  2. بستنی (wasiq) on February 7th, 2011 @ 12:19 pm

    And to top it all …I still have a ZERO % tolerance policy for any
    political gathering and activity at my Airports….as mentioned
    here before…. :((

  3. Afreen (afreen) on February 7th, 2011 @ 12:43 pm

    @ Guest, my point exactly. It doesn’t come every year and thus
    expectations of something innovative are higher. @ Wasiq, Lol,
    didn’t think of it that way but yes, should not be allowed.

  4. Tweets that mention Pepsi, I am disappoint | Karachi Metblogs -- (pingback) on February 7th, 2011 @ 2:50 pm

    […] This post was mentioned on Twitter by Zubair Ul Hassan,
    Afreen Tarannum. Afreen Tarannum said: Did not expect this from
    Pepsi at all. I am disappoint. #Pepsi #worldcup
    #cricket […]

  5. khamira-gao-zuban (unregistered) on February 7th, 2011 @ 4:40 pm

    well it suits well for consumtion for a nation that is stuck in the
    1992 hangover. when this wet dream will ever end and will we ocme
    back to reality.

  6. Kulsum (unregistered) on February 7th, 2011 @ 7:48 pm

    You still will be consuming this drink even more during a good
    match. So i dont see anything to be disappointed about.

  7. Hania (unregistered) on February 7th, 2011 @ 11:50 pm

    Your grammer is completely off!

  8. Afreen (afreen) on February 8th, 2011 @ 12:37 am

    @ khamira-gao-zuban, it depends on one’s perspective basically. For
    some, we have woken up ages ago but for some, we are still stuck
    there. Hopefully the former than latter. @ Kulsum, Incidentally, I
    don’t drink any fizzy drink so doesn’t apply to me. @ Hania,
    Really? Are you aware of internet memes? For reference:

  9. بستنی (wasiq) on February 8th, 2011 @ 7:59 am


  10. Sahira (unregistered) on February 8th, 2011 @ 12:18 pm

    Dude you should go back to school. ‘I’m disappoint’ is not English.

  11. Afreen (afreen) on February 8th, 2011 @ 2:12 pm

    @ Wasiq, why the sad face? @Sahira, Dudette, I guess you failed to
    notice my reference and unaware of internet memes. Posting again:

  12. بستنی (wasiq) on February 8th, 2011 @ 7:49 pm

    Because you don’t drink fizzy drinks…..and I am not aware of the
    internet memes :(( BTW your dp loks sad and embarrassed :((

  13. Sajid (unregistered) on February 9th, 2011 @ 11:48 am

    Mas que nada…!

  14. khamira-gao-zuban (unregistered) on February 9th, 2011 @ 1:08 pm

    came back to this site after so long months..most of my pals..balma
    and KD no where to be seen, wasiq himself is not that
    active…infact the whole site is showing clear signs of decay and
    inactivity….what ruined it….?? to borrow a quote from an old
    filmi hero in a chaddi on abeaach in front of muhterma liberty
    chowk. “damn you, damn you all”

  15. Sattar (unregistered) on February 10th, 2011 @ 5:23 am

    Coke and Pepsi are arch rivals. But Coke has been more active in
    promoting the Pakistani culture through their coke studio
    initiative. I hope Pepsi will revise its strategy and become active
    in not only promoting the cricket team but also Pakistani culture.

  16. jia (unregistered) on February 10th, 2011 @ 10:59 pm

    i think coke is promothing friends and family relations with this
    mega event

  17. بستنی (wasiq) on February 11th, 2011 @ 7:41 am

    @khamira-gao-zuban (unregistered)….sir me and Balma jee
    are enjoying the traditional Basant festival an yearly event
    karachi main sub bahut moj masti kar rahey hain……KD as usual
    loot rahey hain…aap abhi tak wahein pey uljhay ho….tich tich

  18. khamira-gao-zuban (unregistered) on February 11th, 2011 @ 9:19 am

    sir i am on ground zero…i mena lahore at teh moment. and there is
    not a single rouge flying…looks like i got fooled big time. sara
    maal karachi muntakil hu chuka

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