Pepsi, I am disappoint
Like every year, Cricket World Cup comes with a lot of frenzy and pizzazz. For Pakistanis specifically, cricket is by and large the most favorite sport of all ages; in short we are a bunch of diehard cricket fans and even much more so since the victory in 1992.
When something sells, everyone flocks to be associated with it and of course, the brands will not stay behind. For some years now, during the Cricket World Cup time, we get campaigns specifically to encash the affiliation and inflame patriotism for the country. There are brands, which directly relate themselves to the Pakistani team, while others simply joyride on the frenzy that ensues.
The first one to pop the bubble this year was Coke, who have been quite aggressive with their Cricket frenzy in Pakistani spirit for some time. Pepsi of course, would not be left behind and came up with a recent ad, which shows the Pakistani team having some fun in the airport.
Oh wait, doesn’t this look familiar? I trawled around the web just to search what was up and here’s what I found:
If I say I’m speechless, it would be right. Both ads even start the same way, but where the football commercial keeps you sitting at the edge of your seat due to its quick pace and quality, the Pepsi ad bores you with the same old story about the last Pepsi being reserved for the winner.
Is this the best that could be done on a brand that should by now be evolving into the new generation’s voice, rather than giving audience stale ideas that have been pulled off of youtube? I mean, we are entering the digital age here, where the target audience is just sitting there waiting for something good. You just have to know, how to reach them.
The only thing I can say in the end: “Son, I am disappoint”.