Since the last two years, authors at Karachi Meroblog have sporadically announced a number of coffee shop openings in the city. Most of these coffee shops are concentrated in Zamzama, but some like Roasters and Kahva are expanding into areas like Tariq Road too.

At the pace the gourmet coffee houses are springing up, one is forced to wonder what market the premium priced coffee providers are catering to, and if the market isn’t already saturated. A quick survey around Zamzama, however, brings a unique insight into the coffee house industry in Karachi.

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