Posts Tagged ‘zong’

Not so creative, are we?

When I first saw Zong’s ad, I was really fascinated with the brand and liked their campaign style and execution. I even went to the extent of finding out which company made this for China Mobile; its Adetude. However, a friend of mine pointed out a video which opened my eyes. Their TVC is a total rip-off of Dolphin Telecommunication Provider–an old UK-based company–which initiated with specific Services to Corporate Sector. See for yourself:

[youtube]http://www.youtube.com/watch?v=KL1j546F6TU[/youtube]

So, are we that dry in coming up with creative ideas that sell?

Hint by Farnaz Shama

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