Dalda

woh tum ho, tum hi ho, tum pe he naaz..
tum hi tou ho mamta ki awaaz

I’m so glad the old Dalda tagline is back :)
There something about the line and the way it’s sung that really touches your heart and makes you want to run to your mother’s arms.

There’s something about the new ad that meserizes you and leaves you speechless. The concept is simple, there’s a woman going around the house, helping her little children with little things and then at the end the whole family sits down in th garden for lunch.

But the idea is really well executed and really touches the heart.

Let’s all take this moment to love our mommies :)
I love you ammi.

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4 Comments so far

  1. Adnan Siddiqi (unregistered) on October 28th, 2005 @ 1:40 am

    sorry for off the topic but i wonder this guy`s(http://samiyusuf.com/) album available now in Pakistan?

    i believer hes million times better than Najam Sheraz .


  2. nina (unregistered) on October 28th, 2005 @ 4:06 am

    .. well.. regarding that Ad.. yeah its cool and touches the heart..,i tell u Kiran, I heard that song MAAN MUJH KO JHULAO NA JHOOLA by Rahim shah ..its really touchy and it always brings tears in my eyes and make me hug to my Ammi jee..


  3. imtiaz (unregistered) on October 28th, 2005 @ 7:18 am

    Another classic kiran….
    just a beautiful ad….

    by the way…are we discussing ad aesthetics here, or their effectiveness, power and outreach?

    there is a marketing community on yahoo groups that i run, its called Marketing-360

    drop by and join in if any of u are interested….


  4. mohummed (unregistered) on October 28th, 2005 @ 12:04 pm

    Just like ” Chai chahiye kon see janab ” :)



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