Bad taglines #2

Coming from 3 talwar to Metropole, at the beginning of the Clifton bridge you will find an ad of Park Lane cigarettes, and their tagline is:

I live in the present..
.. and I move on.

Can somebody help me make sense of that?

7 Comments so far

  1. Syed (unregistered) on November 7th, 2005 @ 12:22 am

    Thats ez…..

    ….present = life
    ….mv on = death

  2. Omer Opee (unregistered) on November 7th, 2005 @ 7:06 am

    For me its…

    .. present = today
    .. move on = tomorrow (striving for more liveliness, revitalization).

    For me..
    Life .. it never stops. It goes on..
    .. even after this world!

  3. huma (unregistered) on November 7th, 2005 @ 10:32 am

    arghhhh, i saw those billboard when i went to lahore in october, and said many a prayer that they would not be put up in karachi. but noooooo. well, i guess we should be thankful that they’re smaller in size as compared to regular billboards.

  4. Ramla A. (unregistered) on November 7th, 2005 @ 12:25 pm

    Speaking of the tag line only: it’s correct.

    One can’t really move on until they learn to be in the present. Being in the future always keeps one retarding. Being in the past is, well, abysmal.

  5. Omer Opee (unregistered) on November 7th, 2005 @ 5:12 pm

    Yes – I believe we are speaking of taglines here. It ain’t a bad tag line at all! Haan smoking I hate in all its forms. But as a tagline, I feel its OK. Nothing bad in it. In fact its reality, its life.

  6. Omer Opee (unregistered) on November 7th, 2005 @ 5:15 pm

    By the way HUMA. Where in Lahore did you see this message? I’m from Lahore and I’ve not come across this billboard yet. Let me know, I’ll try to get a photograph of it!

  7. Umasco (unregistered) on November 28th, 2005 @ 10:56 am

    I think the tagline is Vague. cuz it doesnt portrays the obviuos reaction from the customer. Plus the Bill Boards positioning is not appropriate with small hoardings on road side….

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