Nexus Autos Billboard

Has anyone noticed a new billboard that popped up a day back on Shahrai-Faisal near the Roomi Masjid Signal. It is quite simple image of a car hidden by a brilliant blue drape. I personally like the simplicity of the message, carries a far better impact than the other mysterious campaigns that we have seen in the recent past.

It is probably the anticipated launch of a new model 1000 cc locally built Chevrolet mini-car from Nexus Autos (The website sadly leads to a blind 404 error page but before it gets thrown into the 404 error dungeon the title reads as Nexus Automotive – Chevrolet Joy Teaser??? Whats up with that)

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5 Comments so far

  1. MRK (unregistered) on December 13th, 2005 @ 10:25 am

    yeah just saw the billboard in the morning.. i think this is so far the best campaign in the lot of recent mysterious campaigns

  2. Illusionfs (unregistered) on December 13th, 2005 @ 2:01 pm

    teeth maestro, i can see the website..
    works fine..
    on your comp it probably asks you to install new languages..

  3. Arsalaan Haleem (unregistered) on December 13th, 2005 @ 11:13 pm

    Simple but wonderfully well communicated marketing message.

  4. Zag (unregistered) on December 14th, 2005 @ 11:11 am

    Did anyone saw their ad in Aurora’s last issue? It created quite a stir… it had an image of a car, on a white background, and trail of clothes of a man and woman… including their undergarments leading to the car…. the ad was emphasising about the car’s “ample interior space”

    Some of the readers simply loved it, while others ragged it by saying this kind of ad shouldn’t have been in a mag over here..

  5. Mirza Nazeer Baig (unregistered) on March 2nd, 2006 @ 2:38 am


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