D-Mart Open

Sunday marked the opening of D-Mart a grocery store on Shaheed-e-Millat by the Dewan Mushtaq Group. I happened to be invited for the opening day celebrations and saw the entire store, it is located in the building which housed the Chase Departmental store, and is very close to Naheed Supermarket.

It is a very neat and hygienic grocery store having ample maneuvering space (a rarity in Karachi). A coffee lounge managed by Costa Coffee is also located within the premises ready to serve the coffee fantics in this area of Karachi. Personally I felt the pricing was decent but someone may have to do some reserach to compare it with Naheed’s but I can definately attest to the fact that it was cheaper than the Agha’s Supermarket ripoffs. D-Mart is planning to open another store at sea view in the building across McDonald’s very soon. Once that branch opens up then I think it might give Agha’s a run for its money.

32 Comments so far

  1. kewl (unregistered) on April 17th, 2006 @ 4:46 am

    Mubarak ho Doctor Sahab…KHI MB’s popularity is paying off now.

  2. wasiq (unregistered) on April 17th, 2006 @ 5:53 am

    Must be a regular…….

  3. Agha (unregistered) on April 17th, 2006 @ 9:49 am

    Security is the only issue in karachi, o/w karcahi is potential market for ammenities like this, imagine over 15 million population of city but still we dont have many number of good grocery & convenience stores.

    hope this get better soon.

  4. Zain (unregistered) on April 17th, 2006 @ 10:00 am

    Yes Dr. Saheb the place was neat and clean and has ample space for maneuvering :) My mom will like it!! but my pocket will hate it :(

    Parking is an issue. Was there for a while to pay a short visit; it was a nightmare to park the car.

  5. Adnan Siddiqi (unregistered) on April 17th, 2006 @ 10:01 am

    Nahi,one of the Dewaan member would be patient of dakter saab,dakter saab ne dewan mushtaq k kisi executive ka daant nikal kar kidnap karlia hoga :>

  6. Jay the big J (Jamash) (unregistered) on April 17th, 2006 @ 1:22 pm

    I always hated Agha’s, and Naheed raise prices on several Local items (the items which have no Printed Price on their Packages). I will visit D-Store Today (Hopefully) but I am sure the Competition will force both Naheed and D-Store to keep the Prices down :) .

  7. Ramla A. (unregistered) on April 17th, 2006 @ 3:05 pm

    Any idea when’s IKEA coming to town?

  8. Inspirex (unregistered) on April 17th, 2006 @ 4:49 pm

    Hehe. I saw it last night too. Just drove by it though.

  9. Zain (unregistered) on April 17th, 2006 @ 11:29 pm

    Prices at D-Mart: Couple of products were higher than Naheed like Nestle Nan-1 milk, Red Bull, Loreal Remix hair fibre. You should know the normal market price of expensive items before you buy the same from D-Mart.

    Ramla – Who told you Ikea is coming? Ikea has no plans to come to Pakistan in near future. So enjoy shopping Ikea in Dubai… :Prices at D-Mart: Couple of products were higher than Naheed like Nestle Nan-1 milk, Red Bull, Loreal Remix hair fibre. You should know the normal market price of expensive items before you buy the same from D-Mart.

    Ramla – Who told you Ikea is coming? Ikea has no plans to come to Pakistan in near future. So enjoy shopping Ikea in Dubai… :

  10. IllusionFS (unregistered) on April 17th, 2006 @ 11:46 pm

    If you guys really want low prices, check imtiaz out, but its a small shop and its crowded throughout the day, but it saves a lot of money.

    i think its about time we have huge super markets with low prices (as they buy in bulk which reduces the cost) . . it would be great if someone a newspaper or a magazine or maybe Metblog guys :P could do a through comparison of prices.. what do u say guys, any volunteers :P?

  11. redsnapper (unregistered) on April 18th, 2006 @ 1:58 am


    Your observation of “ample maneuvering space a rarity in Karachi” is so true !! Got to check it out.

    Imtiaz, Naheed, Agha, all of them have one thing in common. Imtiaz specially and Naheed lately.
    The customers coming out of these stores in one piece, sane mind and a smiling face should be congratulated. Customers of Imtiaz should be handed a t-shirt saying “I survived Imtiaz” at the exit.

  12. danny (unregistered) on April 18th, 2006 @ 6:34 am

    re: IKEA.

    I’m not sure IKEA would work in PK — I just don’t see us Pakistanis getting off our asses and assembling our own furniture (!!). We’re too lazy and too used to having ‘mazdoors’ and carpenters do that sort of work for us.

  13. Mariam (unregistered) on April 18th, 2006 @ 6:51 am

    What about the parking thing in Karachi? Are they started to address this issue.

  14. IllusionFS (unregistered) on April 18th, 2006 @ 12:28 pm

    Danny: IKEA would definately work in Pakistan. The prices are amazing ane one can always have some ‘local mazdoors’ at work for a few hundred ruppees to fix the furniture.

    Mariam: Parking is still a major Issue. There is a plan to make a Parking lot near Karachi Stock Exchange for IIC road.

  15. Yoda (unregistered) on April 18th, 2006 @ 1:46 pm

    Talking about Imtiaz Store, I want to relate an unfortunate incident after which I stopped going there.

    I had a really bad experience last week. I went for the month’s grocery shopping to Imtiaz and there while checking-out the cash counters was overloaded (as always… on weekends). The store personnel were doing their best to contain the crowd. Well, it so happened that by mistake someone else’s item worth around Rs. 360/- (Neutrogena Acne Aftershave) got included in my shopping bag. After the hectic evening I got home and took out the items. To my surprise this thing came out of the shopping bag. I checked the receipt and found that it had been charged as well. Due to human error and terribly overloaded cash-counters this mix-up happened.

    So the very next morning (a matter of a few hours after shopping), I went to Imtiaz Store. It was just opening in the morning, so the owner of Imtiaz Store (plump guy with a light beard) was standing near the cash counter. Following conversation ensued between us:

    Me: Asalam-alaikum
    Guy at Imtiaz: (no reply to salam)
    Me: I was here last night and this item (showed him the bottle) was mistakenly charged on my account, I want to return this
    Guy at Imtiaz (rudely): I will not take it, it’s an imported item (starts looking there other way and starts talking casually to an employee)
    Me: But this was only a few hours ago, at least you should show some understanding. I am a regular customer
    Guy at Imtiaz: (keeps looking the other way, does not reply)
    Me: This is useless for me (showing him the bottle). What will I do with it?
    Guy at Imtiaz (very rudely): It is also useless for me, take it away (starts talking to employee again
    (At this point this was getting very irritating and I felt it was not going any where)
    Me: At least you can have the courtesy to talk politely with me
    Guy at Imtiaz (rudely again): I will not take it
    Me: You mean you can do absolutely nothing about this?
    Guy at Imtiaz (rudely again): No, I won’t

    At this point I left, but the fact of the matter is that these people have no decency, being the owner of the store he should have talked more carefully with his customer. Even if he had the policy to not accept returns (which is quite unfair as the receipt explicitly says that they will accept returned items if receipt is presented), he should have talked politely with me as I was talking politely with him in a calm and cool manner. I did not see that reciprocate from him. The fact that this was just a FEW hours after the actual purchase took place is a very important fact here… and the way he disregarded and refused to cooperate or at least communicate politely is very sad. Anyway, what can you expect from illiterate businessmen anyway?

    Anyway I will NEVER go to Imtiaz again. I NEVER deal with rude businessmen as a rule anyway. It such a sad thing that we have absolutely non-existent consumer protection in Pakistan. Quite frequently I have felt the need of a proper consumer forum especially in a city like Karachi where many retailer and other businesses are ripping people off like this.

  16. Tariq (unregistered) on April 18th, 2006 @ 3:46 pm

    Well YODA, that’s the price we pay for spending the time and effort to shop at places like Imtiaz in order to save a few bucks. However, this incident has set off your mont’s savings at Imtiaz. That’s why I haven’t gone to Imtiaz in a year. Save yourself the time, hassle and aggravation, spend a few extra bucks, and be a happier shopper at the end of the day.

  17. Kashif Aziz (unregistered) on April 18th, 2006 @ 4:37 pm

    @Yoda: Sorry I am to hear that. While the west spent so much time and effort on customer services, it’s been obeserved that our businesses do not give a damn and yet are successful than anybody.. what a pity.

  18. Yoda (unregistered) on April 18th, 2006 @ 5:30 pm

    Tariq: I agree with you 100%. I am willing to spend a little (emphasis is on ‘little’) extra sometimes and have a better shopping experience with better customer care practices than deal with such crooks. But the problem is that this has become a norm in Karachi which is quite a pity.

    It’s not me as an individual but almost any average person out there… everyone has a rip-off story.

    Kashif: It sure is a pity and with the current momentum of privatization… the govt should do something about protecting the helpless citizens.

  19. IllusionFS (unregistered) on April 18th, 2006 @ 5:53 pm

    Yoda: what happened with you is terrible. I never liked the place anyways, I mean they turn over is HUGE and they should get a bigger place where people can shop easily but no why should they invest, if the ppl have nothing to complain. they will continue to come..

    Consumer is always at a risk in Pakistan. Digital cameras which cost 250 $ in the US on sale are sold for 30,000 Rs and that too will not have any warranty (canon brand) (talking of several accounts of research). You buy a 0.9 million rs car (Honda City) and the next thing you know is that the light coming out from the headlight is positioned towards the right of the road and not straight ahead. In my 14 years of car experience, I have never seen a Suzuki Mehran which has straight dash board (the lid which opens from the storage is flawed in every Mehran that I have seen).

    Apart from a few known shops, you can never be certain of getting ORIGINAL Medicines.

    I dont know how long it will continue to be like this, but its about time people should start suing these big corps who are making money on the expense of no customer satisfaction.

  20. Mariam (unregistered) on April 19th, 2006 @ 6:19 am


    If that’s the owner, then he’ll going to loose big time.

  21. Zain (unregistered) on April 19th, 2006 @ 9:56 am

    Yoda, you should have blasted the guy. See this is simple; don’t be so down-to-earth with them. F**K them!! This is the way in Pakistan. Believe me and it works.

    illusion: yes Honda and all other locally made brands especially Suzuki suck big time here. As for Canon, they have an authorized dealer here yaar. I’ve recently bought my 2nd Canon from here. Its near Jason Trade Centre on Shahrah-e-Faisal..


  22. redsnapper (unregistered) on April 22nd, 2006 @ 11:38 pm


    First of all, sorry to hear of your experience.

    The owner of the store you mentioned is none other than Mr. Imtiaz himself. The rudest person you can come across.

    I’ve heard several stories such as yours. I have also seen him hurling heavy-duty curses at his staff in the presence of his customers. They literally fear him. But poverty and no jobs leaves them with little choice.

    But still the phenomenon exists. Hundreds of people spend 200 Rs. of fuel to get to Imtiaz to save Rs 150 on groceries. Its an addiction.

    Khalid store (in the same market as Imtiaz), by the way, has a very courteous and cooperative owner and staff. That’s where I go if I have to. Less variety though.

  23. SMC (unregistered) on April 23rd, 2006 @ 7:25 am

    Hi: I am very excited to know about D-Mart in Karachi.I think it would be a great addition to Karachi shopping experience. I heard it has got enough parking space for shoppers that is very important to me. Besides that I trust Dewan is a respectable and strong brand and they will definetly bring a high quality affordable prices for the city…wishing D-Mart best of success.

  24. Rabeya (unregistered) on April 27th, 2006 @ 10:05 pm

    Hey Salams Everyone…
    We happened to go out on a sunday morning to Naheed but we reached there a bit early..6 mins to be exact..lol..anyways..while we were making a turn I happened to see D-Mart..of course thought of chking it out and well at the end of the day i was one happy customer..the costa coffee idea rocks and the supermarket has a good variety of stuff NOT available at Naheed..the staff employed was courteous and very helpful..all in all a good shopping xperience for me.
    Voda as for your experience, really sad to hear that absolutely ZERO importance is given to customers here…the west follows the rule of “CUSTOMER IS ALWAYS RIGHT”, whch we dont even bother imaginging here…and abt the exchaning stuff i was pretty shocked…i happened to visit US last year and I bought a few things and then i had to return them for some reason..the lady at the counter greeted me not once but twice with the same big smile, a frndly hello and have a nice day and didnt flinch once wen i returned my stuff..the customer service there is amazing not only in malls or supermarkets but EVERYWHERE!!..wish ppl here wud think abt these things too..afterall who doesnt like attention n good service..

  25. Syed A Zafar (unregistered) on May 2nd, 2006 @ 3:42 am

    WOW … I would say in comparison with Agha’s and Naheed D-Mart is a way superior super market. I liked the idea of introducing coffee shop within the premisis. Over all I liked D-Mart for it’s
    Curteous staff
    and prices.

    I don’t think I need to go any where else having access to D_Mart. I would recommend we should have some more outlets in Karachi. One more thing I forget to mention that the way D-Mart is designed and operating sounds to me like it’s an established chain. That reflects they are going to increase the foot print of their operation.

    Good bye Naheed and Agha’s!!!!!

  26. Jamal (unregistered) on May 2nd, 2006 @ 3:52 am

    I was in D-Mart with my family and with great comfort we did all our shopping and my mom noticed a difference in prices as well. D-Mart is giving better prices and better variety. Parking always remained a big issue while shopping but with launch of D-Mart that has been resolved. I think D-mart is not only focusing on better prices but they are also very focused on customer services too. They way thier staff helped us rolling the trolley was quite impressing. I can send my mom alone to do all shopping knowing the fact their staff would help her putting every thing in the trunk.
    Syed Sb you are right I would say bye bye to all existing store.

  27. Jill Taylor (unregistered) on May 2nd, 2006 @ 8:07 am

    Hi Karachi … great city, friendly people. It was amazing 7 days trip to Karachi and the day I was leaving a friend of mine took me to this newly inaugurated D-Mart. It’s absolutey a class of it’s own. They have introduced international standard super store. I was surprized to know D-
    Mart has only one outlet so far. I think D-Mart inauguration is a great visionary step towards a promising future of the country.

  28. neha (unregistered) on May 2nd, 2006 @ 10:40 pm

    does anyone know if any of these supermarkets got this product called’lip injection’if so which brands and where?

  29. Hania (unregistered) on May 4th, 2006 @ 4:06 am

    Hi Neha…I would say you better contact with any health clinic or laser centre they must be having that …I know exactly what yu are asking …good luck with the search.

  30. Poo Poo Head (unregistered) on May 4th, 2006 @ 9:21 am

    Could some one please tell me more about Naheed ? Where is it ? How large ? How many helpers they do have ? Is that recently opened ? I can’t recall it …Was it under different name ??? Waht they do sell ? Are they mini mini version of wal mart (say Seven Eleven etc )

  31. Abdul Sami (unregistered) on May 4th, 2006 @ 6:31 pm

    If you really want to save a lot of bucks, (and massive if u compare with freaky marts) check-out jodia bazaar, empress market

  32. neha (unregistered) on May 6th, 2006 @ 7:45 pm

    i dunno any health clinincs here ur suppose 2 get stuff like that from cosmetic stores and i heard naheeds got a cosmetics section anyway thanks lates.

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