Ads we hate…..

http://karachi.metblogs.com/images/2006/05/Image%28521%29-thumb.jpg

Well, this ad in particular doesnt make sense to me. I think the best Pakola ad was the one with a straight line showing a pulse from an ECG unit, and all it said was “dil bola, Pakola”. Short, sweet, simple and VERY powerful.

This one and another with a tattoo showing female are all about “attitude”, if thats the right word to say here, but thats execatly what i DONT like about them!

18 Comments so far

  1. Adnan (unregistered) on May 16th, 2006 @ 10:04 am

    No the best one was “Hara hara pakola ince cream soda”


  2. Erum A. (unregistered) on May 16th, 2006 @ 10:38 am

    Red Bull gives you wings and Pakola gives you bull… I don’t understand what does looking like a delinquent americanized clone have to do with Attitude. As for the Tatooed lady, isn’t that how we measure a successful ad.. the more skin a woman shows better the ad. That is all we need in Karachi half naked, wet lipped ladies on gigantic billboards to distract our already driving impaired men and women.


  3. Jay the big J (Jamash) (unregistered) on May 16th, 2006 @ 10:47 am

    The ECG unit pulse one was indeed a powerful add as far as visual communication and putting the statement in short message with creativity is concerned, but when it comes to getting the targeted consumers, and making the a brand the Consumer’s favorite brand I totally agree with Adnan. “Hara Hara Pakola Ice cream soda ” was an Excellent Campaign. It is an old Jingle and I am sure that most of us still love it and we still remember the whole of it. I think Pakola should stick with the “Hara Hara Pakola Ice cream soda ” campaign and should come up with different variations of the same campaign.

    About the current campaign, I think they are trying to get the Attitude ridden teens of our society, which I don’t think will work. on the other hand a new looking Pakola Bottle will be great (Like Fanta did).


  4. Adnan Mansoor (unregistered) on May 16th, 2006 @ 10:48 am

    DISGUST is the word for the Ads company that is churning out such dis-tasteful and culturally shocking advertisements. Feel that “SKIN” factor is the lure for the ad makers.

    All the more, society has to stand up against this vandalised version of viewership and entertainment segment, as well.


  5. umar (unregistered) on May 16th, 2006 @ 1:22 pm

    this seems like apple sidra ad to me


  6. Erum A. (unregistered) on May 16th, 2006 @ 2:01 pm

    I agree with Umar, this is like the Apple Sidra Ad. They have the Tatooed lady in front of Navy Heights. You can see it coming off Kala Pul.


  7. Haris (unregistered) on May 16th, 2006 @ 5:14 pm

    I agree that “Hara hara pakola” was a good ad and i personaly dontthink pakola has the “attitude” image like red bull.
    And I think pakola wont be able to make one.Pakola must persist with its contemporary image.


  8. Zain (unregistered) on May 16th, 2006 @ 5:17 pm

    more skin pls!!


  9. Adnan Siddiqi (unregistered) on May 16th, 2006 @ 8:47 pm

    I think “Pakola” is a pakistani product.


  10. FHS (unregistered) on May 16th, 2006 @ 10:10 pm

    A huge pic of a woman not only just showing SKIN but also a tattoo on a karachi street?
    How come the mullahs didnt burn it yet?

    by the way, its not by any chance the billboard on the top of this page right.


  11. Simian (unregistered) on May 16th, 2006 @ 10:52 pm

    Uhh there used to be this ad… nestle mineral water… on tv… family in bus… going through mountains.. and this guy singing a cool song… that was a cool ad… whats the guys name and the name of the song…


  12. IllusionFS (unregistered) on May 16th, 2006 @ 11:56 pm

    I think the tagline “Na Maza, Na Style” would have been better for this particular drink.

    – lack of creativity
    – too many directions from the companies (ye karo, ye na karo, ye model lo)
    – stupid target audience

    aisay hi billboards banay gay na.

    guys show something nice.. billboards of benson & hedges, emirates airline to name a few, are amongst the very few pretty looking billboards and I am more than certain that they have not been designed in Pakistan.


  13. Kumail (unregistered) on May 17th, 2006 @ 1:48 am

    like a few other folks who have pointed it out – this evidently an APPLE SIDRA ad. The logo is prominently displayed there.
    As for Skin appeal – dont just focus on the skin but the message the skin presents in the ad.
    It maybe more than meets the eye.


  14. nawaz (unregistered) on May 17th, 2006 @ 7:32 am

    the ad above is an APPLE SIDRA ad. though its part of the pakola product family.

    the nestle ad singer was Nizar Lalani, and that was a Brilliant Ad.


  15. Fakhr (unregistered) on May 17th, 2006 @ 11:08 am

    Looking at the ad: Apple Sidra
    First of all you all are mixing 3 or 4 ads though all are separate brands! Fanta, Pakola and Apple Siddra.
    The brand manager is trying to create different identities for all of them.
    I like the identity of apple sidra that the ad is showing very much what it actually is in my mind (different-styles)

    The new Pakola campaign is excellent; I have never seen such a simple and powerful campaign!

    I have not seen the lady with tattoo ad, so no comments for that, hey guys can any one put that ad as well.


  16. mansoor (unregistered) on May 17th, 2006 @ 10:54 pm

    Hi, I was also thinking of the fact that howcome the pic was representative of Pakola, and it was rightly pointed out that it was of Apple Sidra, which is seperate.

    I just saw the ad with the girl today, and honestly.. its not done bad.. its rather.. tasteful ;) i really urge people to just look beyond skin for a second..

    Lastly, since we’re already on the topic, anyone seen the Video ad of Pakola??? There’s one thing i really congratulate the director for.. its using facial expression’s of the various models in the video. Check it out.. its one of the few where expression’s is as much part of the ad as everything else. Ofcourse, the color scheme, music and movements match too, so thats a big plus.

    I think the same ppl responsible for the Ufone campaign have done Pakola..? can anyone confirm this??


  17. ozzy baraka (unregistered) on May 19th, 2006 @ 2:09 am

    can someone please post the ad with the tattoed chick … i need to rub one out


  18. wasiq (unregistered) on May 20th, 2006 @ 3:55 am

    sorry i can’t help it but appreciate the IMPOSSIBLE!!



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