The KEEF Experience

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My visit to the KEEf was really disappointing, The crowd that turned out to visit the electric fare was really huge, I would have turned back home soon after the first security clearance but as my mother was already through all the security checks and had reached inside the main building, I had no other option then to wait with the crowd gathered in the ground outside the main building pretending to be standing in a queue. After half an hour of moving at snail’s pace and being pushed and kicked, I finally made it inside the main building to unite again with my mother.

we entered hall 1 where all we could see were heads and shoulders. I saw a poor camera person trying to cover the event for some channel, I told him his footage would make a great Shampoo Advertisement. We tried a lot to circle around the hall but we only succeeded reaching near the centre stall and decided instantly to visit the second Hall. Struggling our way out t I saw a few children who were also coming out of this overly Crowded hall , Their faces were pale and even a blind man could tell that they were not enjoying a bit of it.

Hall 2 was not so crowded and we managed to circle the hall some how, But still visiting stalls or even looking at the products on display was our of question. I still managed to reach out for some brochures and cards. I saw many children frightened and crying while their parents were busy enjoying the shopping. We left this hall with about a 10 – 15 brochures, many of them were in duplicates because no one had time to separate out one from the stack.

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Now we entered hall 4, It was also crowded but not up to that extent, We could only see the products on display from a distance, inquiring or purchasing in a decent manner was still out of question, so I continued grabbing brochures. In the end I had a healthy stack of papers in my hand and I desperately needed a bad, This is when I reached these people (See Picture 2), and requested them a bag and they rudely refused not once but twice. The annoying announcements requesting those who were not buying anything to leave for home were adding to all the irritation. Hall 3 and 5 also had little to offer.

With a few Kilo of brochures we came back home, We intended to buy a massager and a food processor, but as we never made it to their stall we called the Phone numbers mentioned at the collected brochures and the owners agreed that a decent purchase cant be made at the fare and we can avail the discount at their outlet on Monday.

For me the Fare was a Complete Flop. Expo Centre is clearly not built for the Shopping Carnivals. Annual events like Lifestyle, KEEF etc. attracts huge crowds. In my opinion sales should not be allowed at exhibitions, the exhibitors should distribute discount coupons valid for 10 days or so from the date after the exhibition, this will reduce the Crowd, the same amount of people will still visit the exhibitions but at least they won’t spend the whole day there.

If you also visited KEEF, Do share your story.

18 Comments so far

  1. Zag (unregistered) on September 16th, 2006 @ 2:02 pm

    Yes I have a story, not of the exhibition but the traffic mess it created. I had to pass through that place on my way back from work and have been getting stuck in the worst possible traffic jams for the last two days. As if the ongoing flyover work wasn’t bad enough, this exhibition has really made matters worse.


  2. eluXion (unregistered) on September 16th, 2006 @ 2:09 pm

    jamash,
    thanks for the review, although it would have been great if you could have added what was being exhibited/sold in each hall (a summarised view would have helped)… then again, if you only saw heads & shoulders, you didn’t see much..

    i’d like to add here that it was NOT an exhibition. the title KEEF clearly spells out that it was a FAIR… hence selling was a part of the entire campaign, and not just an exhibition…

    on other note, i guess they should hold fairs in open grounds… rather than in a closed environment…


  3. ramzan (unregistered) on September 16th, 2006 @ 2:13 pm

    nice to go through your comments and it will be interesting if you keep on positing your views and experience which should help the organizers to manage and overcome such problems in their future exhibitions .. hope you wont mind on this advice..


  4. Bamboo Guy (unregistered) on September 16th, 2006 @ 3:21 pm

    Fair at Suntec Singapore this year was no different than KEEF! I hate going to electronic fairs now..


  5. Kashif (unregistered) on September 16th, 2006 @ 7:35 pm

    Actually, when you invite masses, chaos bound to happen. I can say for sure that these exhibitions do not provide any benefit to the consumer. Instead, KEEF, Life Style Expo and other similar exhibitions are beneficial only to the seller. As usual, public saftey and conveniance is not part of organizers agenda. Thousands of commuters have suffered due to the traffic congestion. Either they should take the Expo Centre out of city or make proper arrangements for traffic flow and parking of vehicles.


  6. kidal (unregistered) on September 16th, 2006 @ 7:40 pm

    Your description reminds of an IT fair I attended in Kuala Lumpur a few years ago. So KEEF is not an exception. But organizers should definitely find ways to improve. I understand this was the first fair of its kind in the city. Hopefully next time around it will be different.


  7. kidal (unregistered) on September 16th, 2006 @ 7:43 pm

    One more thing. I think its a bit harsh to say that the fair was a complete flop


  8. KhiTorPitt (unregistered) on September 16th, 2006 @ 8:59 pm

    There is a boxing day sale on 26th of dec. every year in Canada, so before the sale the stores publishes the brochures which have the regular prices and the discounted price so this helps the people to make up their mind if they really want to buy those stuffs or if it is under there price range or not.

    If the fairs in our country will also be like this then that will be a fair fair otherwise I fear that these fairs will not last long.


  9. Kashif (unregistered) on September 16th, 2006 @ 9:31 pm

    Shame on people of Karachi who are enjoying their lives and throwing money left, right and centre, when their fellow citizens are suffering in Hyderabad and interior Sindh.

    We should thank Allah that Karachi is spared else we would have taken boats to visit KEEF


  10. SWA (unregistered) on September 16th, 2006 @ 11:18 pm

    @ Kashif: Do you want people of Karachi to give zakat to people of interior sindh??

    I think the government should be held responsible for whatever is happening in Hayderabad and interior Sindh. Not people of Karachi.


  11. SWA (unregistered) on September 16th, 2006 @ 11:23 pm

    elaborating: It is indeed sad that Hyderabad is flooded, but so was Karachi a couple of weeks ago. Instead of criticizing Karachi for having some fun, you should appreciate the fact that it has rebounded from the disaster that hit it a couple of weeks ago.

    May God help Hyderabadis too in their recovery.


  12. Kashif (unregistered) on September 17th, 2006 @ 12:19 am

    @SWA: Karachi was not affected more than 30% of what people of Hyderabad are facing. What happened to Karachi? Was it half of it submerged in water? Were any incidents of 10-15 feet water standing in residential areas? Were people of Karachi commuted in boats? children and ladies begged for food? It’s pretty easy to sit back and enjoy, but if one stops feeling for the fellow human beings, its end of story.


  13. KhiTorPitt (unregistered) on September 17th, 2006 @ 9:16 am

    Kashif: I admit that we have lots of problems in our country bcoz of the worst system we have, but I would say that its a fact that the people of Karachi are the best when it comes to help others.


  14. Adnan (unregistered) on September 17th, 2006 @ 12:10 pm

    yes in karachi only posh areas suffered a lot and we experienced multiple posts here but no post about hyderabad because technically hyderabad is just another city but if that is the case then authors of metroblog have made posts about Umpire Hair,Internet censorship,cartoons and controversal movies.I think its my mistake that I always forget that we are hypocrites.


  15. Muneeb Ahmed (unregistered) on September 17th, 2006 @ 10:29 pm

    Whenever I want to go to EXPO I always go in the day timings…this helps alot…a person can peacefully have a look aroung the exhibition in the daytimings!!!


  16. mansoor (unregistered) on September 18th, 2006 @ 11:43 am

    man! good thing i dont go visit there…. :S

    i once went to ITCN… and kept away ever since!


  17. Jamash (unregistered) on September 18th, 2006 @ 12:53 pm

    I also keep away from ITCN :). what’s the fun when you can’t see what’s on Display.

    N did ya notice there were Trafic police Car lifters working at KEEF … They were actually lifting cars from Unmarked No Parking zones in side the expo.


  18. Arslan (unregistered) on September 18th, 2006 @ 4:56 pm

    i went dere too bt the problem i faced was that instead of gaining advantage of 25% discount i came to know tht the prices were slightly higher :(



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