The KFC outlet across Urdu College, where the entire staff is hearing and speech impaired, was covered at Karachi metblog here.

An anonymous reader writes, “I had an experience yesterday that I would like to share with you all. One of my good friend happens to work for Cupola which is known for its Kentucy Fried Chicken (KFC) Outlets. He told me of a special outlet that they had recently opened up opposite Urdu College Gulshan-e-Iqbal. The specialty of this outlet is that it’s ONE OF A KIND. The entire manpower working at this outlet is hearing & speech impaired or what we commonly refer to as deaf & mute individuals. KFC has indeed done an extremely noble deed by taking up a very challenging decision of selecting 30 hearing impaired but talented individuals from various institutions and training them as per KFC’s requirement to set an example that these special people can contribute to their families and societies as much as any of us. However having visited the outlet yesterday I observed and was ashamed of the fact that people from our society, people like us, were not only ridiculing the staff at this particular restaurant but in fact they were lodging complains to the manager (who is the only one capable of hearing and talking) demanding that they should hire “NORMAL” people since they cannot wait and these “GONGAY & BEHRAY LOG” are too slow. I literally had to argue with one family trying to make them understand how noble of a cause it was but in vain. I saw numbers and numbers of customers walking out just because the service is comparatively a bit slower than regular KFC restaurants. I must say that I feel like I am the part of a society with no compassion whatsoever. Leaving the outlet and personally appreciating the manager I had a feeling that if the attitude continues KFC might be forced to shut down the outlet due to low turnover. This would certainly be an atrocity and a shame for all of us. My request to all of you is to specially visit this outlet and appreciate this strong and bold move by KFC so that not only they but others are also motivated to work on such concepts. Lets motivate KFC and this extremely talented team of this outlet so that we can maintain the pride of having such one-of-a-kind outlet in our city.”

If you plan to visit the outlet, do share your experience with us.

15 Comments so far

  1. Farrukh Ahmed (unregistered) on September 18th, 2006 @ 2:24 pm

    Thanx for sharing such a wonderful thing Umar.

    This is def going to be top on my agenda on my next visit to Pakistan.

  2. eluXion (unregistered) on September 18th, 2006 @ 2:37 pm


    it is a harsh reality that we are absolutely uncompassionate about those that are somehow handicapped but trying their level best.

    in Dubai, you may have noticed a similar outlet just diagonally oppoite the Dubai Towers (next to Deira Towers), near Baniyas Square. Those people have been given the chance there by the ordinary public, to ensure that they too feel proud of the fact that there is no discrimination, and that they can work with honour at such MNCs. They had not only increased their speed of operation, but also gaining much better reviews from customers of how fine the service was.

    In Pakistan, we tend to ridicule just about anybody who falls even the slightest bit below our tolerance level. That’s the fate described in the story mentioned. However, I would say that irrespective of what the service quality and speed is at the moment at this KFC outlet, the people working there should be fully supported and congratulated for making an extra-ordinary effort for themselves and their families.

    To those who find employing such fine people an insult to their ego, I can only say this… “GO TAKE YOUR EGO SOMEWHERE ELSE, OR HELP THESE GUYS TO FEED THEIR FAMILY AND THEMSELVES”… if you can’t help, don’t say a word.

    In short, I’d say that whoever is in that area and wants to visit any nearby KFC outlet, make it a point to visit this specific one, and give those fine people the support and appreciation they deserve. They’ll learn to be faster and meet your expectations, but only if you give them that chance they need to prove themselves.

    I hope all you readers will agree with what I have to say.

    Umar, thanks for highlighting this story again.

    Take care.

  3. mansoor (unregistered) on September 18th, 2006 @ 2:51 pm

    eluxion: very good point… let the ridiculors take their ego’s elsewhere!

  4. Zag (unregistered) on September 18th, 2006 @ 4:34 pm

    I have been there once and i didn’t knew it about the whole staff being hearing impaired but quickly realized it while i was waiting in line to order.

    I also saw during the visit that it was taking a little longer and it was irritating a few people in the lines but they settled down with a “oh” and a rather embarrassed face and didn’t said anything afterwards.

    On the whole i think everyone waiting in line was really patient and I didn’t witnessed anything of the sort that was mentioned in the post above.

    So please guys, stop stereotyping our society, not everyone is insensitive like that.

  5. Ramla A. (unregistered) on September 18th, 2006 @ 5:16 pm

    KFC has done a tremendous thing by opening this outlet, and tkaing a social stance.

    If the outlet is for the disabled, then the mgmt should help both the staff AND the customers be comfortable by clearly indicating this extraordinary feature on the entry. It’s a courtesy note that lets one be prepared for something unusual; it’s perfectly human to not understand in the first go that there is something extraordinary about this restaurant, and get “impatient.”

    My brother visited this outlet in ignorance of the situation (we don’t normally EXPECT this), and he said he was irritated by the “irresponsiveness” of the attendants until he figured it out. The mgmt can save the employees that little dose of daily shock by EMBRACING their situation, and DECLARING it. HAving realized that, my brother said he felt very good about the outlet. He seemed embarrassed by his unpreparedness, though.

    It would save mutual embarrassment – and will lead to respect and openness. And after all, there are a few folks every now and then who genuinely need a quick meal for any reason, and they should have the freedom to choose.

    My belief is that normal humans enjoy the opportunity to feel good, and do good.


  6. Ramla A. (unregistered) on September 18th, 2006 @ 5:19 pm

    So to recap the long thing I wrote there: KFC is doing good, and will do better by turning the ignorants (literally, if one is unprepared, anyone is ignorant!) iinto INFORMED CUSTOMERS. It is good grace, and the part of any social campaign to educated the consumer.

    People are not evil, and they don’t get up every morning with the key decision to go and hurt someone. Also, we, too, are people. We must give faith a chance, and build trust.

  7. MB (unregistered) on September 18th, 2006 @ 5:38 pm

    Some time ago i heard a top official (probably country manger PK for KFC) that they will soon be opening such an outlet in Karachi and its great to hear they indeed opened one.

    And shame to those who go there with their we-are-special attitude. We have lost compassion to humanity it seems. We are the most time-wasting nation and act like jerks when patience is needed.

  8. Kumail (unregistered) on September 18th, 2006 @ 7:34 pm

    So heres what I am thinking – instead of having 1 outlet that employees handicapped staff why cant they just spread them around all the KFC branches. That way, they could continue the noble cause and maintain a certain level of service as well.
    It may actually be more beneficial for the handicapped folks to work with some non-handicaped people.

  9. Poo Poo Head (unregistered) on September 18th, 2006 @ 8:48 pm

    Agreed with Kumail. I guess the whole idea is stupid. You just make other building to provide them work, what is doing good for those people. It’s just marketing trick. I would never go to such place, not because I am like super human but I do not want to feel pity and at such places you get frustration at first and if you are sensible then you feel pity then. When you go out for eating, you are basically in mood of relaxing so you could bear pain few times but then you would say “let’s avoid it,I already do so many good things, if I don’t do one more, it won’t make any difference”.

  10. Absar Shah (unregistered) on September 18th, 2006 @ 9:10 pm

    I’ve been to that outlet, and just watching the staff is a very moving experience. It’s not only that we don’t get to interact with such people everyday (which we don’t), but also the realization that these people are elsewhere deprived of a livelihood.

    To think that people in our society would succumb to their cosmetic (and numbing) elations is but a no-surprise for me now. Aren’t we all just tired of criticizing those that we can’t mend at heart or soul? I know I am. It’s sad, very sad – as sad as every day here in our beloved homeland. Land of the pure?

  11. alias (unregistered) on September 19th, 2006 @ 12:16 pm

    I have been receiving forwarded emails based on content copied from this site. Goes to show how popular this blog has become!

    Well done, metbloggers!

  12. Honestly (unregistered) on September 19th, 2006 @ 8:20 pm

    Honestly! One first effort of this kind, and already a good number of people are searching their souls, and hoping to avoid what is made to seem like an earth-tilting anomaly.

    It’s just a joint staffed with humans, who don’t need our definitions of what they should or should not do and where they should be spread out or not.

    Bottomline: great job.

  13. Bamboo (unregistered) on September 20th, 2006 @ 1:51 pm

    Basis this post and couple of forwarded email on same subject, we have decided to make it a company affair and are going there tomorrow as a team to have lunch at this outlet.. to show our support to our brothers who chose not to be dependent on others and in fact opted to work and make a difference!

  14. ia (unregistered) on September 21st, 2006 @ 3:12 pm

    KFC doing the right thing. Everyone has a right to live.

    Usually wht happens here in uk is disable people are employed but not the complete restaurant. say 2 out of 10 for each branch. That would compensate for the slow service (that brain dead customers complain about) and give disabled their rights.

    But one thing is absolutely true (bitter truth). Our public (we) have no patenice. We can’t wait a minute longer for food , traffic signal , can’t bother queueing up. Where is our manners gone?

  15. wasiq (unregistered) on September 22nd, 2006 @ 1:41 am

    ah the countable thought…? its out of the way, but surely i will try to see for my self how this thing works…my best wishes for its success!

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