Adding The Fun and Colors.
These cute and colorful cars are a part of a BTL (Below The Line) advertising campaign by “SLANTY”. I spotted them a few days back and instantly they grabbed my attention. These cars are filled with packets of different flavor of the snack they are promoting and when I reach near one of these cars they allow me to try their product.

The BTL Advertising through which many brands are interacting directly with the people of our city, have not only helped them promote their products on a more personal level but have also added colors and fun to the city.

Activities like getting our face printed on a shampoo bottle, getting free treats while we are shopping or looking at a Big Redbull Tin bolted to a small car, makes us smile back at it.

How do you respond to such promotional and advertising activities in Karachi ? Do share.

6 Comments so far

  1. anon_again (unregistered) on September 23rd, 2006 @ 2:51 pm

    marketing is catching on in PK

  2. mansoor (unregistered) on September 23rd, 2006 @ 3:34 pm

    LOVELY capture jamash!!!

  3. Aegis (unregistered) on September 23rd, 2006 @ 3:36 pm

    At first I thought the brand team or the marketing department or the agency who came up with the idea has thought about the details. I thought they chose the car colors keeping in mind the colors of the product packs. for instance, for the yellow pack they have chosen a yellow car, but as I am from the business of digital printing I noticed that the cars are actually fully wrapped, even the bumpers. Who ever pasted the graphics on the cars did a great job, except for the yellow one.
    In terms of the idea of fully wrapped cars roaming around town, that’s way too old of a concept, but in terms of graphics and colors the agency did a good job, the colors are really catchy and the graphics are simple.
    Conclusion : good job.

  4. yo yo (unregistered) on September 23rd, 2006 @ 11:47 pm

    Marketing technique is great. But I dont know if companies in Pakistan are printing the nutrition information on their products.

    This ” DELIGHT the Customer ” marketing technique is given up in favour of Customer Advocacy marketing in the west. Customer advocacy helps consumers decide whats best for them. Not whats best for the company.

  5. Jamash (unregistered) on September 24th, 2006 @ 12:12 am

    Only a few companies are putting Nutrition Information on their packages and even fewer care enough to read them, People even Ignore a Rubbed off Expiry date and buy the products. A few months back Expired Halloween Packs of Pringles were available and people were buying them like crazies, about a year ago I had seen drums of expired dark chocolate being sold openly in Bolton market at wholesale shops. :).

    We are Lively people, even Poison doesn’t kill us :P.

  6. R (unregistered) on September 24th, 2006 @ 1:34 pm

    We had the yellow one over at uni.. lemon n something the flavour was, n sorta nice too! its a good idea – khi’s supposed to be a colourful city!

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