Where in Karachi # 79

perfume-chowk.jpg

This WIK is not about guessing where this graffiti is, what you have to specify, is where exactly Perfume Chowk is!

Your time starts now…24 hours…

15 Comments so far

  1. Sana Farhan (unregistered) on November 12th, 2006 @ 6:28 pm

    According to my limited graffiti reading knowledge its somewhere in “Ghulistan-e-Jauhar”.


  2. newb3e (unregistered) on November 12th, 2006 @ 6:36 pm

    Its in Ghulistan-e-Jauhar near rufi lake drive i think


  3. d0ct0r (unregistered) on November 12th, 2006 @ 6:55 pm

    i guess this riddle is already cracked… this guy has actually hired people .. given them Rs 80 color spray cans and his “marketing” team is busy spraying his graffiti message all over the city…


  4. SWA (unregistered) on November 12th, 2006 @ 9:26 pm

    Any graffiti artist caught in the act should be made to serve a month in jail.


  5. Adnan Siddiqi (unregistered) on November 12th, 2006 @ 10:53 pm

    Perfume Chok is IN gulistan johar but this not this wall. I think it is written on one of the wall of Gulshan near urdu science college


  6. IllusionFS (unregistered) on November 12th, 2006 @ 10:58 pm

    It is located in Gulistan-e-Jauhar, between Rufi Lake Drive & Queen Mary Bakery on the road which goes to Rufi Green City, also very close to Miss Hen and this kebab wala lol.


  7. Teeth Maestro (unregistered) on November 12th, 2006 @ 11:40 pm

    For people who have guessed this correctly did you actually participate in adding your own spice to the perfume chowk???


  8. Haseeb A (unregistered) on November 13th, 2006 @ 12:02 am

    What the hell is this perfume chowk anyways?? Koi aik aad ittar wala to nahi betha hota kia??
    “Chalo Chalo Perfume Chowk Chalo, 5 December Jalsa”


  9. Xill-e-Ilahi (unregistered) on November 13th, 2006 @ 2:32 am

    actually it is exactly that. one guy with a thaila of ittars and whatnot. the only difference between him and other ittar walas is that he’s got a better marketing campaign than pepsi.

    he’s made his corner in gulistan-e-jauhar so famous with his “yehi to hai pakistan ka pehla perfume chowk” slogan that “perfume chowk” is a legitimate destination if you tell it to a bus conductor or a cabdriver.

    you’ve got to hand it to the guy.


  10. Raja Islam (unregistered) on November 13th, 2006 @ 10:42 am
  11. Adil mulki (unregistered) on November 13th, 2006 @ 12:37 pm

    Its nice to see people getting some success without any hanky panky in this day and age. . . Lets help this guy out in making him the ck from pakistan. :) serious. . .


  12. mansoor (unregistered) on November 13th, 2006 @ 1:29 pm

    yea.. what IS perfume chowk?? :S


  13. Ameen (unregistered) on November 17th, 2006 @ 5:08 pm

    Perfume Chowk at Gulistan-e-Jauhar

    How a graduate and former policeman runs one of the city’s most liked perfumeries

    By Muhammad Yasir

    KARACHI: There are some places in the city which are famous for their name and individuality. This may be some old building, a food place, a shop, a chowk or even a roundabout. Such places invariably do not have an official name but are popular among the masses and every one recognizes the places from their “adopted” names.

    In Gulistan-e-Jauhar, there is one name which is on the lips of everyone, whether that person lives in Gulistan-e-Jauhar or some adjoining locality. That place is called “Perfume Chowk.”

    It is one of Gulistan-e-Jauhar’s most recognized points and bus stops. People of other localities know it from its widespread advertising, which is usually in the form of chalkings on different city walls.

    Perfume Chowk is situated in Gulistan-e-Jauhar’s Block 18 near Jauhar roundabout. The name comes from a perfume shop originally which has been running for seven years at the same place. Mursaleen Khan Sherwani established his business after being disheartened and dissatisfied from other ventures.

    He has an interesting story to tell. He has been an ASI with the police as well as a journalist. But there was no job that he was happy with. During his days of unemployment, Mursaleen visited a shrine where he met a saint who advised him to start business of perfumes. He took this advice and has never looked back since.

    Initially, Mursaleen sold his wares from the small perfume cart of another person, who taught him all he needed to know about perfumes. This business was located at Shah Faisal Colony. In those days, he recalls, he earned only Rs50 daily and after a year he started his own business.

    But there was more to know about perfumes that what his initial associate could tell him. So he turned to local and foreign magazines which he avidly read to gain more knowledge about perfumes and essences.

    Sherwani started his own business with Rs500 in his pocket and his “shop” was made up of one small cart and two small electric bulbs. With the passage of time, his inventory diversified. He moved onto selling imported and branded perfumes of France, Arab countries and India.

    With the passage of time, he introduced himself among masses and people started to rely on him for the quality of his products. Gradually he earned both reputation and respect from amonst the people of Gulistan-e-Jauhar.

    His big break came when the Cantonment Board Sharea Faisal issued him permission for the place his shop was located at an annual rent of Rs25,000. The Karachi Electric Supply Company also gave the legal electricity connection to the cabin.

    Following official sanction, Sherwani constructed a full fledged cabin and diversified the variety of his products on sale. Today, this big cabin contains more than 200 different perfumes, a huge vareity of various perfume bottles and different types of eyeliners including surma.

    Today, he only runs his business from evening to late night and says he earns about Rs15,000 monthly from the shop. The way he has advertised his shop is also unique but effective. He has employed people who write the name of his shop on walls around the city. He has also had about fifty banners made which will be placed all over the city advertising the shop.

    Mursaleen uses different techniques to develop his business. Initially he offered free perfume bottles of 60ml on the return of three empty bottles by customers. He then changed the policy and started offering 60 ml bottle, which costs about Rs160, on shopping of Rs1,000. This sales technique seems to be working as well.

    To keep his records intact and up to date, Mursaleen has made complete arrangement for this purpose and feeds all receipts in his personal computer. Mursaleen Sherwani also opened two branches of his perfume shop at Askari near Labour Square and Kalaboard on University Road.

    The life of a small businessman striving against all odds is a hard one in Karachi. Mursaleen Sherwani says that he suffered many hardships and four times he had endured big losses because he refused to pay bribes to cantonment board and other city officials.

    In June, 2000, the KBCA demolished his cabin with inventroy valued at Rs150,000 without any prior notice, although he did posses the Cantonment Board license. In March 2003, the Contentment Board Sharea Faisal razed his cabin because he denied paying Rs25,000 to an official. He said that he agreed to pay legal charges but did not pay bribe to any official.

    In August 31, 2003 a group petrol-bombed his cabin because he stopped them from hoisting their flag on the top of his cabin. He also received warning for further dire consequences.

    He lodged an FIR against culprits but with no result.

    Mursaleen Sherwani now says that he wanted to renew his permission and had submitted applications three times but he had got no reply. He says that the contractor had demanded Rs25,000 as gratificaion which he refused to pay. In March 2005, his cabin was again lifted and damaged.

    Despite all the setbacks, Sherwani is very satisfied with the business and aims at opening a bigger shop at the same place since he has immense goodwill here. He says that he is very happy with the popularity of Perfume chowk. Sherwani says he is not only popular in Karachi but he is famous in Hyderabad as well because not only in Karachi but also in Hyderabad he had had the shop’s name written on the walls. To restock his store, Mursaleen Shwerwani says that visits Lighthouse and Bottle Gali regularly.

    The difference between Sherwani and his competitors is that not only is he more educated but used that education to give a unique touch to his business. Hundreds of customer testify to the innovative manner in which he operates. He may be one of the few perfume sellers in Karachi whohave command on five languages and knows the art of Abjd (the art of identifying a personality after listening to the person’s name). Currently, he is writing an autobiography which should make interesting reading.


  14. Ameen (unregistered) on November 17th, 2006 @ 5:10 pm
  15. A for apple (unregistered) on November 23rd, 2006 @ 10:47 am

    lolz …interesting …!



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