Stop Thinking.. Start Moving

The latest offering from Engro Foods, the makers of Olpers Milk, who gave us “Subha bakhair zindagee”, comes Olwell calcium enriched milk. But its not the milk which has taken my attention, its the campaign surrounding it. It literally ‘forces’ you to act, forces you to do have it with catch phrases as


Start training in rhytm… so you’re unstoppable
Start moving to the beat… so you’re unstoppable and so on.

Edit: Apologies for getting the heading wrong, there are actually TWO similar slogans, and i read one of each. They are 1) Stop Thinking, Start Moving and 2) Stop Ageing Start Living.

33 Comments so far

  1. UZi (unregistered) on December 27th, 2006 @ 7:18 pm

    “Stop thinking, start living???” Is that actually part of the campaign? That’s, ummmm, as retarded as Telenor’s “speak less, talk more,” etc waala thingum. JESUS @ the standard of advertising in this country!

    And if this phrase (Stop thinking, Start living) is NOT part of Olper’s campaign, damn you, Mansoor! :P

  2. AAS (unregistered) on December 27th, 2006 @ 7:30 pm

    Strange…i thought it was stop ageing start living…lol did anyone see the guys carrying signposts? they said stop ageing on one side and start living on the other..the guys carrying them were at signals..and when the traffic stopped the would cross the road carrying the signs…haha good cheap way of advertising

  3. zahra (unregistered) on December 27th, 2006 @ 8:12 pm

    i actually like “stop thinking, start living” in the sense that some people brood, calcualte and THINK far too much over so many matters in life…they need to just be brave and EMBRACE LIFE….

  4. K.A (unregistered) on December 27th, 2006 @ 8:49 pm

    I think the phrase makes perfect sense. It is obvious that Karachi is not used to modern marketing strategies but in time…in time.

  5. Henna (unregistered) on December 27th, 2006 @ 9:41 pm

    I love the advert though.
    Now that really new for the Pakistani media-it has created a few ripples already.

  6. UZi (unregistered) on December 27th, 2006 @ 10:08 pm

    yeah just like “listen less, hear more” and “talk less, speak more” made perfect sense for a telecom firm. :P in time, indeed! :P

  7. Anathema (unregistered) on December 27th, 2006 @ 10:09 pm

    caught the ad? lovely. its well made. and before i proceed, id like to highlight i appreciate the ad/ have liberal thoughts
    what caught me by a [pleasant] surprise was the woman in sleeveless excercise sport top baring her somewhere.
    it made the fitness mark. but i dread/fear people creating hue and cry over the woman.

  8. mansoor (unregistered) on December 27th, 2006 @ 10:31 pm

    anathema: the backless female is also on a billboard. I think its a good time, since the mullas are busy with their bills n what not. lol

  9. UZi (unregistered) on December 27th, 2006 @ 10:39 pm

    Oh great! Just when I was about to say k jee aala kaam karaa hai Olpers waaley people ney @ no females used to market products… why why why why WHY do we have to use WOMEN to sell stuff?! WHYYYYYYEEEEEEINNNNN??!!! :'(


  10. Adnan (unregistered) on December 28th, 2006 @ 12:05 am

    people this is not related to subject but this is urgent
    can anyone give ink of any site/blog which has info about eating places in karachi???

  11. Anathema (unregistered) on December 28th, 2006 @ 12:16 am

    @ adnan: this blog itself?
    what kind of food are you looking for?
    this blog has hal its stuff about eating places.

  12. Adnan (unregistered) on December 28th, 2006 @ 12:22 am

    have to go about this presentaion on eating places in karachi
    any site which u would recomend (i went throu this site archives)
    ohh yaa thanks for the quick response

  13. AAS (unregistered) on December 28th, 2006 @ 12:22 am

    So uh…is it stop ageing or stop thinking? And has anyone tasted the thing yet? lol @ miracle milk

  14. Anathema (unregistered) on December 28th, 2006 @ 12:30 am

    @adnan: boss. can u be specific? presentation about eatinig places: as a culture? as the variety available? the prices? the flavouors available?

    there is much tou much ot write there. the evolution: from tooso/cafe de khan/ noorani/ cafe waheed/ karachi foods/ students and biryani centre

    to coffee culture

    to hotelearing
    to chinese food
    to japanese and thai food options apart from hotels
    to bakery culture having crept in the late 90s with kitchn cuisine
    and coppper kettle being teh only food thingie at zamzama way back in early 1992 or so
    to dolphin resturant
    to boat basin
    to machli khana at keamari
    to alhabib and almakkah and people going two hours away beariing traffic for karhai
    to mcDs and KFC being raves when they launched ini 1997
    to pizza hut and pizza next being copies
    to deals on food i ramzan
    to latee nights and breakfasts. i live for breakfast at avari and espresso.

    what are youo looking for?

  15. Adnan (unregistered) on December 28th, 2006 @ 12:57 am

    basically on different varities available in khi and y ppl of khi have become soo found of eating

  16. Anathema (unregistered) on December 28th, 2006 @ 1:00 am

    i just caught the tvc again. so its not local. prob the global tvc. its nice. i love the way the red and white stripes move to solid red and then white clothes and a red patch.
    the bare shoulders or exposed midriff, which i initially thought was a local tvc, is not local. makes sense then. was otherwise impressed at the darinng director’s approach had it been local =D

  17. Anathema (unregistered) on December 28th, 2006 @ 1:10 am

    italian. japanese. thai. fast food. broast. lahori chargha. pakistani. barbeque. chinese. coffee.desserts. french. mediterranean (okra/aylanto/cafe mediterranean) coffees with art galleries.

    why? cuz pakistanis are being pushed and pulled towards a conosumer market where credit has made life easier. credit cards make it easy to eat expensive. we all want a life. and if eating is a break then so be it. we want to be served goo food. if that men paying 400 + tax for smoked salmon, danish pastry, personalised omellette, halwa puri, seafood salami etc at avari for breakfast then why not. food is a break for us. and consumer lifestyle has made it affordable for us to eat expensive: buy now pay later.

  18. Anathema (unregistered) on December 28th, 2006 @ 1:14 am

    plus. karachi is becomig a very metrro culture. we work to beat competition which is booming. so after a hard day’s work, lack of other sources of entertainment we take a break after a tough time and relax and let someone serve us.

  19. anony (unregistered) on December 28th, 2006 @ 1:18 am

    How pathetic it is when people start celebrating women baring their backs or arms or whatever. I feel sorry for people like anathema and mansoor. Your ideas of progress and liberalism are so warped.

  20. Adnan (unregistered) on December 28th, 2006 @ 1:21 am

    thanks a lot Anathema

  21. zahra (unregistered) on December 28th, 2006 @ 2:40 am

    i second ANONY…

  22. mansoor (unregistered) on December 28th, 2006 @ 2:46 am

    anony n zahra: where did ‘celebrations’ about baring come inn the picture????

    what’s there is there., end of story.. don’t like it? switch off the channel.. or lower ur gaze.. stop being a buzz kill ppl.

  23. Huzefa L (unregistered) on December 28th, 2006 @ 7:56 am

    Someone mentioned Japanese food in Karachi besides the hotel options… anyone care to elaborate? Im craving some raw fish!

  24. Mariam (unregistered) on December 28th, 2006 @ 8:04 am

    Hmm, it’s nice. Some day we all able think above the dress code. Since its personal decision what to wear and what not to.

    Shout out to Karachi gals — Pakistani Army is looking for women officers.

  25. mansoor (unregistered) on December 28th, 2006 @ 10:20 am

    mariam: those who want to wear that already do (just visit zamzama or any elite shadi/party for that matter) while on the other hand, those who will not want to wont.. why is it that it has to be a ‘dress code’??

  26. Keep Walking! (unregistered) on December 28th, 2006 @ 10:33 am

    I don’t think “stop thinking, start living” is part of this campaign. Whatever, the campaign is good. We can ignore some stupidity they do while promoting stuff.

    And UZI, whats wrong? Humans are a must now, male or female. Does it matter?

  27. UZi (unregistered) on December 28th, 2006 @ 8:17 pm

    @ Keep walking:: yes it does. I hate the “sex sells” syndrome that the Paki advertising industry is delving into.

    The PRODUCT should sell, the MARKETING IDEAS should sell. Leikin NAI! Apart from a couple of really good cmapaigns, our local ad industry doesn’t generally doesn’t give a flying patootie about marketing ideas and concepts. Just put a bandi in, and your entire “concept development” business is done!

    I *hate* this, I tell you! I can’t rant against it often enough!

  28. Mariam (unregistered) on December 29th, 2006 @ 7:20 am


    By what not to I meant a Burqa, Jilab, Hijab, and you got the idea ;).

  29. Gibran (unregistered) on December 29th, 2006 @ 8:20 am

    Hey Uzi… pretty bluntly as an advertiser I can tell you that sex sells.

    I don’t adhere to that rule myself, I believe that a brilliant consumer insight is a much more powerful and longer lasting thing, but it is a fact.

  30. Truefacts (unregistered) on January 6th, 2007 @ 10:10 am

    Olwell TV Commercial, discussion is extremely HOT, kindly revuew a must reading article from following wedside. It is MUST READ article

  31. yawar (unregistered) on January 6th, 2007 @ 11:42 am

    Great Article………..I think this TVC is creating waves only for the wrong reasons……

  32. wasiq (unregistered) on January 10th, 2007 @ 2:30 am

    i had no idea…..

  33. wasiq (unregistered) on January 14th, 2007 @ 5:03 am

    i survived the summer heat,the electric loadshedding,the sweat,skin rashes and body odour last summer and the summers before that…
    yet on the coldest night of the year every year which usually comes in the first week of january..,i sleep nude….not in rebellion but in the praise of the lord… whats the fuss about…? nakedness is different from nudeness…only one them is a predicament the other is yet to be positively defined…..

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