Superbrands, launches its operation in Pakistan

Superbrands, which around the world is renowned as an independent arbiter on branding opens up its office in Karachi, Clifton. The first volume is to be printed somewhere this year.

Previously it has launched it’s program in 73 countries including all the key global markets. It’s a powerful endorsement providing evidence of a brand’s exceptional standing for potential customer, the media suppliers, investors and employees.

Multinationals and local companies are already investing a lot in branding. Media planners are highly paid and the advertising companies earning a lot through advertisements in newspapers, television and billboards. Now that superbrand has started up in Pakistan, let’s see how it affects the local brands.

5 Comments so far

  1. UZi (unregistered) on March 23rd, 2007 @ 4:38 pm

    Dear god,

    Please instill SOME level of creativity in the Paki ad industry!!! :'(



  2. Salman A. (unregistered) on March 27th, 2007 @ 6:59 pm

    creativity is an art which is hard to find in a closed society like ours. we as a nation need to be more open minded and have a global vision to produce creative people in all walks of life, from thinker to reader to writer to actor or leader. i am in favor or more art institutions in our country where young and talented people could polish their skills and play thier roles in the society otherwise you will end up having same sh** different day.

    in order to be creative, try different things. for instance, quit following cricket and girls and do something differnt. boy that will be a big change trust me:))))

    as for branding your product or services, its a great idea but in my mind, it would work only for companies with long term goals.

  3. Arsalaan Haleem (unregistered) on March 27th, 2007 @ 9:20 pm

    Hey, where is my message, unaiza. I remembered that the 2nd message was mine.

  4. Arsalaan Haleem (unregistered) on March 28th, 2007 @ 12:29 pm

    Unaiza, I am still waiting for my answer.

  5. Dhanushka (unregistered) on April 8th, 2007 @ 6:13 pm

    Well, Superbrands. It sounds nice & all the big brands seem to be wanting it.
    However, have u really thought what is it?
    It’s that you pay money to a MULTINATIONAL & get the license to impose the superbrand LOGO wherever you include yours.
    If you’re a marketer (whose responsible for brands) you’ll ask yourself, WHAT IMPACT DOES IT HAVE ON MY CUSTOMER? WHAT’S IN IT FOR HIM/HER?
    answer my friend is nothing, (u may argue that it’s the trust / goodwill of having the Superbrand logo) However if you don’t have it – how can u become a Superbrand?
    Hence it’s all a money making gimic.
    Don’t get CAUGHT!

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