WaveTec Billboard on Metropole


It been some time since this digital LCD LED Billboard developed by WaveTec was placed on the Metropole building. It is surely a technological jump from the TV screen billboards we have seen in the past, last I remember seeing a TV screen billboard was at Hasan Square, but since then no one has stepped up to bring digital technology into this outdoor advertisement business until now

Despite a great location it seems sad that no one is placing ads on this new digital billboard, I wonder why? Location wise marketeers could not ask for anything better, its eye catching a far better contrast to the pale looking, bifurcated billboards, boasting a UBL ad, which I feel is a significant step down from the trademark eye-catching Coke billboards that have adorned this Metropole location


Update: LCD changed to LED as it was a technical error pointed out by ‘axiomatic’ – Thank You

19 Comments so far

  1. amin polani (unregistered) on June 28th, 2007 @ 6:57 am

    Banks have money so they spend it like crooks even a pale add like this would have cost them 20 million or more….

  2. Arsalaan Haleem (unregistered) on June 28th, 2007 @ 11:50 am

    Two hoardings perched so close to the edge of the building, I don’t even want to venture out there during this rainy season. I wander in whose jurisdiction the Metropole Htl falls into.

  3. Marium Farooqi (unregistered) on June 28th, 2007 @ 12:33 pm

    @ Adnan Siddiqi
    Adnan Siddiqi in his comments on


    said that “umar: didn’t your wife beat youu for appreciating all this?”

    Adnan Siddiqi you should be shamed of your self, pointing fingers on some one’s wife and personal life on a public forum, u your self r a confused man, u have earlier said on your blog that in early 90s u were a big supporter of MQM and that u and your family have laways casted votes to MQM,MQM was the same in past as it is today than why in the past u were a supporter of MQM and now against it, in an another post on your blog u have said that a “few days back I knew taht I was Baralvi and not a Deobandi”,the person who clearly dont know about his religion than what can you except from such a person,now I know very well that u will delete all the entries from your blog so that u can proof me wrong but ot does’nt matter because you will remain the same “Mentally disturbed and confused” Adnan Siddiqi,on stop making that bull shit on internet if u really have some guts than come and do some thing practical in real life.

  4. Shahid Alam (unregistered) on June 28th, 2007 @ 12:37 pm

    Mariam!!! – hear hear

  5. Omer (unregistered) on June 28th, 2007 @ 12:59 pm

    I personally feel the major reason for no one bringing in these signs is probably due to the risk factor involved like strikes, then we have a the whole KESC situation surprising to see the number of spot lights on the billboard above the wavetech sign i count 17 lights and how many other billboards we have all over town… no wonder the shortage in electricity….

  6. MystaKool (unregistered) on June 28th, 2007 @ 1:23 pm

    I believe they are in the process of negotiating/finalizing deals with prospective customers.

    They have placed this billboard as an example of what the ad would look like in motion. Although I do believe the main concern would be the height of the ad, probably, not sure.

  7. Sajid (unregistered) on June 28th, 2007 @ 1:26 pm

    The board is fine, but very thin, so its hard to grasp an advertisement by giving it a glimpse.

    I believe thats one of the reason its not catching much attention from advertisers.

  8. Spike (unregistered) on June 28th, 2007 @ 2:32 pm

    Adnan is now only a Maulvi sahib, having exhausted all other avenues of faith and reason. After all religion is the opium of the masses!

  9. Spike (unregistered) on June 28th, 2007 @ 2:34 pm

    Rather for the masses – sorry

  10. aegis (unregistered) on June 28th, 2007 @ 4:13 pm

    Well, I know one company who has a LED screen, its size is 10′ x 14′. It was put up at liberty tariq road UBL branch as a test run, though everyone liked it but every one wanted it to be the way they liked it. I was involved with the marketing of the LED screen and one response i got for the Marketing director of a franchised restaurant was ” I will take it if you can put it somewhere near my house cos i am sure my kid will love it”. Unfortunately, it seems that we are not ready for such advertisment. Please note that the LED screen i am talking about is not the same kind as shown in the blog. I am talking abt a 10 x 14 tv screen, (the same was used for LUX style awards and is placed at picaddily, London). To put it on a busy road or an intersection, it involves 14 different government agecies and that is if we do not put out any music or any kind of sound. Any how, if some one is interested in renting out the screen, you can call up 021-5820291-6 (Horizon Graphics)and speak to any one in the sales and marketing dept.

  11. Adnan Siddiqi (unregistered) on June 28th, 2007 @ 4:25 pm

    Mariam darling, you made me laugh. Doctor saab already answered your lame rant here and I don’t need to repeat it here. :-). Doctor saab can also suggest some medicine for your mental disorder and I am sure he wouldn’t charge a single penny at all. *grin*

    as far as what is my belief,deobandi or barelvi or its sign of confusion, I am sure for you 1st generation of muslims would also be some confused souls because they changed their religion to Islam?

    anyway thanks for trolling.

  12. axiomatic (unregistered) on June 28th, 2007 @ 4:56 pm

    I think it’s not an LCD screen but and LED screen. LED technology is more robust for outdoor use. LEDs come in millions of colors and the quality of a screen would depend upon the resolution (no of LEDS per sq meter) and the quality of LEDs.

    This technology is very expensive and the LED placed by Wavetech is a lower end model at best. Good LEDs appear sharp like plasma TV even during the daytime. A 15×30 feet LED screen (good quality) will cost around Rs 10 million or so.

  13. Adnan Siddiqi (unregistered) on June 28th, 2007 @ 5:28 pm

    plasma like LEDs, Axiom you mean one installed at MCG Melbourne on boundaries for advertisment?

  14. Teeth Maestro (unregistered) on June 28th, 2007 @ 5:43 pm

    Hey Guys I must correct my statement in the blog above – when I mention that no one else has placed an LED screen since the one I remember seeing at Hasan Square – I also completely forgot about the screen installed at the Karachi Airport. My bad

    Aegis – no sound, bummer !!! LOL – Out of public interest can I ask (if its not a marketing secret) – what is the price of running an ad on these screens, or setting one board up. Maybe some marketer might get tempted to give you guys a call if they know the ball park figure – its a shot –

    On the fun side can you create those Times Square type of screens !!!! live news and all the bells and whistles

  15. Inspirex (unregistered) on June 28th, 2007 @ 5:52 pm

    The screen installed at the airport is of a lower resolution than this.

    @omer: you are right. BTW, one sign of this size consumes less electricity one of those 17 lamps illuminating the billboard.

    @Axiomatic: you are right, these are LEDs.

    @Teeth: you know where to reach me :P

  16. verysamrt (unregistered) on June 29th, 2007 @ 1:25 am

    good post doc.. I have been trying to produce a better quality screen for the past 3 years.. a good screen from philips with size of 7ftx11ft costs around USD120,000 landed in karachi after paying import duties and what not.

    I prosed to provide the infrastructure for these screens (fiber network and centralized management) in every big park been made by city government in 2003. the model was to show Cricket (sports) matches at evenings (both live and recorded) and get the returns by airing ads and putting tickets on the entry fee to the park and letting only families in during the screening.

    this was to further enhanced by letting food merchants like mcdonalds and pizza hut and mr burger to setu their stalls during the evenings and pay a royalty to the government.

    some nice gentleman suggested to the bearded nazim “IS SE SE FUHAASHI PHEEEL JAYEE GE” F&$@#$#@%.. and the nazim declined.

    Since that i lost interest in it somehow.. but if anyone wants to undertand the business model and the technical details.. must read http://www.screens.ru

  17. SS (unregistered) on June 29th, 2007 @ 2:46 am


    this sounds like a Pathan trying to speak Urdu :) so funny

  18. axiomatic (unregistered) on June 29th, 2007 @ 4:26 pm

    Yes, the screens we see on TV during soccer matches or even the ground side-boards are sometimes LED screens.

  19. Imran (unregistered) on June 29th, 2007 @ 11:19 pm

    “Mariam darling, you made me laugh”…Well Adnan nice way to talk to a girl..Are you trying to hit on her???You try to show yourself a very religious person following the Islam in a correct way and blame others for commiting sin, but the way you talk to girls in the forums tells about your NIYYAT…….Decide man what you wanna be here??/you are confuseddddddddddd

Terms of use | Privacy Policy | Content: Creative Commons | Site and Design © 2009 | Metroblogging ® and Metblogs ® are registered trademarks of Bode Media, Inc.