Posts Tagged ‘LSA 2008’

7th Lux Style Awards Highlights

One hears so much hoopla these days whenever something controversial happens. Financial situation has gotten worse, many banks are rumoured to be closing down and cutting down operations, while commodity prices are reaching new highs. A lot of budget cuts are happening in case of brands, cancellation of campaigns, concerts and what not.

It was a high time that an event happened to shake this town a bit. Seventh Lux Style Awards did just that. Shook up some people and created lots of controversies.

LSA was postponed in August to be held in Karachi at the DHA Golf Club on 29th Oct, 08, with much razzmatazz and security precautions. Whatever and however the event was organized, one has to give credit to the brand for going ahead with the event even when every head in the industry was going this way and that.

I’ll steer away from the controversy wagon about who wore what and said what. That’s just an industry thing and happens all the time (e.g. Gia going bald). What I will review on however is: how I was blown away by the performance of Reshma,–a very well known Punjabi folk singer–Atif Aslam and Shehzad Roy. Their fusion performance received a resounding round of applause. Reshma also received the Lifetime Achievement Award and candidly accepted the fact that she could not speak English and would prefer commenting in Punjabi.

Yes, there were lulling minutes, when the power went down; heck, it’s Karachi after all! At least the audience didn’t have to wait for the ceremony to start for hours. Shaan and Ali Azmat did fitting anchoring of the show along their female cohorts. And for the first time, students from NAPA and NCA were recognized and four outstanding students (two each from NAPA and NCA) were awarded Unilever Scholarships.

Continue for a complete list of winners: (more…)

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