When I first saw Zong’s ad, I was really fascinated with the brand and liked their campaign style and execution. I even went to the extent of finding out which company made this for China Mobile; its Adetude. However, a friend of mine pointed out a video which opened my eyes. Their TVC is a total rip-off of Dolphin Telecommunication Provider–an old UK-based company–which initiated with specific Services to Corporate Sector. See for yourself:

[youtube]http://www.youtube.com/watch?v=KL1j546F6TU[/youtube]

So, are we that dry in coming up with creative ideas that sell?

Hint by Farnaz Shama

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There are times when you get frustrated with the system. Things are not delivered in time, post in slow, traffic sucks and consumer services too. It’s too hot and weather is killing you. You’ve a bad headache and do not want to go to office. If you’ve reached it, you want to take an early off. Problems, frustration, part and parcel of a karachiite’s life.

Clearly, we do get frustrated over a lot of factors happening around us. However, seldom one gets saved from a looming issue. This account is of such an incident.

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